Use the product type
[product_type]
attribute to include your own product categorisation system in your product data.When to use
Optional for all products.
Format
Follow these formatting guidelines to make sure that Google understands the data that you're submitting.
Type | String (Unicode characters. Recommended: ASCII only) |
Limits | Up to 1,000 characters |
Repeated field | Yes: up to 25 |
File format | Example value |
---|---|
Text (TSV) | Home > Women > Dresses > Maxi dresses |
XML (Feeds) | <g:product_type> Home > Dresses > Maxi dresses </g:product_type> |
Guidelines
Follow these guidelines to make sure that you submit high quality data for your products.
Minimum requirements
These are the requirements that you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.
- Separate multiple product types with a comma ( , ). When submitting multiple product types with commas, make sure that you put double quotes around the entire product type value. Examples:
- ““
Books > Non-Fiction > Sports,Books > Non-Fiction > Business
”” - ““
Books > Non-Fiction > Sports,Books > Non-Fiction > Business
””
- ““
Best practices
These best practices can help you go beyond the basic requirements to optimise your product data for performance.
- Use
>
to separate multiple levels in a category. Also, include a space before and after the > symbol. For example: Home > Women > Dresses > Maxi dresses. - Submit the product type attribute to help Google understand how your products fit together. When you submit a product type
[product_type]
attribute, we can understand your products better and help connect users with them. - If your own product categorisation includes multiple levels, include all the levels. For example, if your products belong in 'Maxi dresses', list the full string: Home > Women > Dresses > Maxi dresses.
- Use the full 'breadcrumb' information. Wherever possible, Google recommends that you include more granular categories as it classifies your product more precisely. For example, 'Books > Non-fiction > Sports > Baseball' is better than 'Baseball'.
Examples
Product types with multiple levels
Attribute | Value |
---|---|
Product type [product_type] |
Home > Women > Dresses > Maxi dresses. |
Attribute | Value |
---|---|
Product type [product_type] |
Product > Mobile phones > Android. |
Attribute | Value |
---|---|
Product type [product_type] |
Home > Photography > Lenses > SLR lenses |