Product line [product_line]

An illustrated depiction of many products in the Google Nest product line.

Use the product line [product_line] attribute to show Google where this product fits in your brand taxonomy. It should represent the name of a related group of products. A manufacturer can produce a number of product lines with hundreds of products under each line. Some manufacturers may call this a 'product brand', 'sub-brand' or 'collection'. This should be a marketing/branding term, and not a descriptive term like a product category (for example, 'phone').

When to use

Recommended if your products are arranged in product lines, product families or collections.

Format

To make sure that we understand the data that you're submitting, follow these formatting guidelines:

Type	String (Unicode characters. Recommended: ASCII only)
Limits	Up to 1,000 characters
Repeated field	No

File format	Example value
Text (TSV)	`Nexus`
XML (feeds)	`<g:product_line>Nexus</g:product_line>`

Guidelines

Follow these guidelines to make sure that you submit high quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to upload data for your products. If you don't follow these requirements, we'll disapprove this attribute and let you know in the Diagnostics page of your Manufacturer Center account.

Use a product line [product_line] attribute to indicate your brand/product taxonomy.

Best practices

Do not include your company name or specific variants of products as product lines.
Use a product line [product_line] that would be recognisable by consumers.

Examples

Microsoft

For example, Microsoft owns several product lines, including Xbox, Office and Surface, each of which may include a variety of products. For instance, the Xbox product line contains the Xbox One, Xbox One S and Xbox 360.

Google Manufacturer Center - product line 2

Product data for a Microsoft Xbox One S Halo Collection bundle
Attribute	Value
Brand `[brand]`	Microsoft
Product line `[product_line]`	Xbox
Product name `[product_name]`	Xbox One S
Title `[title]`	Xbox One S Halo Collection Bundle – 1 TB

Nike

Google Manufacturer Center - product line 2

Product data for a pair of pink Nike Free Connect women's training shoes, size 10
Attribute	Value
Brand `[brand]`	Nike
Product line `[product_line]`	Nike Free
Product name `[product_name]`	Nike Free Connect
Title `[title]`	Nike Free Connect women's training shoe size 10 (pink)

Google

Google Manufacturer Center – Nexus phone

Product data for a midnight blue, unlocked, 32 GB Google Nexus 6
Attribute	Value
Brand `[brand]`	Google
Product line `[product_line]`	Nexus
Product name `[product_name]`	Nexus 6
Title `[title]`	Google Nexus 6 – 32 GB – Midnight blue – Unlocked