product line [product_line]

Use the product line [product_line] to show us where this product fits in your brand taxonomy. It should represent the name of a related group of products. A manufacturer can produce a number of product lines with hundreds of products under each line. Some manufacturers could call this a “product brand”, “sub-brand,” or “collection." This should be a marketing / branding term and not a descriptive term like a product category (i.e. “phone”).

When to use

Recommended if your products are arranged in product lines, product families, or collections.


To make sure we understand the data you're submitting, follow these formatting guidelines:

Type String (Unicode characters. Recommended: ASCII only)
Limits Up to 1000 characters

Repeated field



File format Example value
Text feeds Nexus
XML feeds <g:product_line>Nexus</g:product_line>


To make sure you submit high-quality data for your products, follow this requirement and these best practices.

Minimum requirements

These are the requirements you'll need to meet to upload data for your products. If you don't follow these requirements, we'll disapprove this attribute and let you know in the Diagnostics page of your Manufacturer Center account. 

  • Use a Product Line to indicate your brand/product taxonomy. 

Best practices

To optimize your product data's performance, follow these best practices:

  • Do not include your company name or specific variants of products as product lines.    
  • Use a product line [product_line] that would be recognizable by consumers.





For example, Microsoft owns several product lines, including XBox, Office, and Surface, each of which may include a variety of products. For instance, the XBox product line contains the XBox One, XBox One S, and Xbox 360.

Google Manufacturer Center - product line 2

Attribute Value
brand [brand] Microsoft
product line [product_line] Xbox
product name [product_name] Xbox One S
title [title] Xbox One S Halo Collection Bundle - 1TB




Google Manufacturer Center - product line 2

Attribute Value
brand [brand] Nike
product line [product_line] Nike Free
product name [product_name] Nike Free Connect
title [title] Nike Free Connect Women's Training Shoe Size 12 (Pink)


Google Manufacturers Center - Nexus phone

Attribute Value
brand [brand] Google 
product line [product_line] Nexus
product name [product_name] Nexus 6
title [title] Google Nexus 6 - 32 GB - Midnight Blue - unlocked
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