product line [product_line]
Use the product line
[product_line] to show us where this product fits in your brand taxonomy. It should represent the name of a related group of products. A manufacturer can produce a number of product lines with hundreds of products under each line. Some manufacturers could call this a “product brand”, “sub-brand,” or “collection." This should be a marketing / branding term and not a descriptive term like a product category (i.e. “phone”).
When to use
Recommended if your products are arranged in product lines, product families, or collections.
To make sure we understand the data you're submitting, follow these formatting guidelines:
|Type||String (Unicode characters. Recommended: ASCII only)|
|Limits||Up to 1000 characters|
|File format||Example value|
To make sure you submit high-quality data for your products, follow this requirement and these best practices.
These are the requirements you'll need to meet to upload data for your products. If you don't follow these requirements, we'll disapprove this attribute and let you know in the Key Actions page of your Manufacturer Center account.
- Use a Product Line to indicate your brand/product taxonomy.
To optimize your product data's performance, follow these best practices:
- Do not include your company name or specific variants of products as product lines.
- Use a product line
[product_line]that would be recognizable by consumers.
For example, Microsoft owns several product lines, including XBox, Office, and Surface, each of which may include a variety of products. For instance, the XBox product line contains the XBox One, XBox One S, and Xbox 360.
||Xbox One S|
||Xbox One S Halo Collection Bundle - 1TB|
||Nike Free Connect|
||Nike Free Connect Women's Training Shoe Size 12 (Pink)|
||Google Nexus 6 - 32 GB - Midnight Blue - unlocked|