Use the product line
[product_line] attribute to show Google where this product fits in your brand taxonomy. It should represent the name of a related group of products. A manufacturer can produce a number of product lines with hundreds of products under each line. Some manufacturers could call this a “product brand”, “sub-brand,” or “collection." This should be a marketing / branding term and not a descriptive term like a product category (for example, “phone”).When to use
Recommended if your products are arranged in product lines, product families, or collections.
Format
To make sure we understand the data you're submitting, follow these formatting guidelines:
| Type | String (Unicode characters. Recommended: ASCII only) |
|---|---|
| Limits | Up to 1000 characters |
| Repeated field | No |
| File format | Example value |
|---|---|
| Text (TSV) | Nexus |
| XML (Feeds) | <g:product_line>Nexus</g:product_line> |
Minimum requirements
These are the requirements you'll need to meet to upload data for your products. If you don't follow these requirements, we’ll disapprove this attribute and let you know in the Diagnostics page of your Manufacturer Center account.
- Use a product line
[product_line]attribute to indicate your brand/product taxonomy.
Best Practices
- Do not include your company name or specific variants of products as product lines.
- Use a product line
[product_line]that would be recognizable by consumers.