Use the release date [release_date] attribute to display when your item was (or will be) released for sale to the public.
When to use
Optional for all products.
Note: If a product will be publicly announced in the future, use the disclosure date [disclosure_date] attribute to make sure that the information is not seen immediately.
Format
Follow these formatting guidelines to make sure that Google understands the data that you're submitting.
| Type | Date (YYYY-MM-DD) |
|---|---|
| Repeated field | No |
| File format | Example value |
|---|---|
| Text | 2011-12-31 |
| XML feeds | <g:release_date>2013-12-05</g:release_date> |
Guidelines
Follow these guidelines to make sure that you submit high quality data for your products.
Minimum requirements
These are the requirements that you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.
[release_date] must follow this format: YYYY-MM-DD. Dates in any other format will be rejected.Best practices
These best practices can help you go beyond the basic requirements to optimise your product data for performance.
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If you use the disclosure date
[disclosure_date][release_date]attribute . - Do not submit '0' as a release date. '0' dates will be rejected.
Examples
Product with a known release date
| Product data for product with a known release date | |
| Attribute | Value |
Release date [release_date] |
2014-12-25 |
Product to be disclosed one day before release date
| Product data for an undisclosed product with a disclosure date and a known release date | |
| Attribute | Value |
Disclosure date [disclosure_date] |
2019-12-24 |
Release date [release_date] |
2019-12-25 |