release date [release_date]

Use the release date [release_date] attribute to display when your item was released for sale to the public. 

When to use

Optional for all products.

Note: If a product will be publicly announced in the future, use the disclosure date [disclosure_date] attribute to make sure the information is not seen immediately.


To make sure we understand the data you're submitting, follow these formatting guidelines:

Type Date (YYYY-MM-DD)
Repeated field No


File format Example value
Text 2011-12-31
XML feeds <g:release_date>2013-12-05</g:release_date>


To make sure you submit high-quality data for your products, follow these requirements and best practices.

Minimum requirements

To use this attribute to upload your product's data, follow this minimum requirement. If your attribute is disapproved, we'll notify you in the Updated "Key Actions" to "Diagnostics." page of your Manufacturer Center account. 

  • The release date [release_date] must follow this format: YYYY-MM-DD. Dates in any other format will be rejected.

Best practice

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

  • If using a disclosure date [disclosure_date], the disclosure date [disclosure_date] should be before the release date [release_date] .
  • Do not submit “0” as a release date. “0” dates will be rejected.


Product with known release date

Google Manufacturer Center - disclosure date

Attribute Value
release date [release_date] 2014-12-25

Product to be disclosed one day before release date

Google Manufacturer Center - disclosure date

Attribute Value
disclosure date [disclosure_date] 2019-12-24
release date [release_date] 2019-12-25
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