Use the product name [product_name] attribute to indicate the parent product for a variant group. This is the name customers usually use to refer to your product. While the product itself might come in many variants, they would all have the same product name.
When to use
Recommended for all products.
| Example value |
| Text (TSV) |
Pixel |
| XML (Feeds) |
<g:product_name>Pixel</g:product_name> |
Guidelines
Follow these guidelines to make sure you submit high-quality data for your products.
Minimum requirements
These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.
- Use a product name to tie together different variants of a product. It also helps us understand how your products fit together.
- Do not submit variant information with product names. Product names with variant information (for example, Chromecast "black") will be rejected.
- Product name should be part of the brand taxonomy. A brand taxonomy can generally be thought of as a structure in which each level becomes more granular, until a single product is represented by a specific title.
- Brand encompasses all products under that brand name.
- Product line could also be thought of as a sub-brand, and is a smaller pool of related products.
- Product name contains a single product with many variants.
- Title is a specific and unique product identified by a single GTIN.
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Always include a product name for products that have variants. However, ensure the product name attribute does not contain the variant attributes.
- Do not include brand or variant information for product names.
- Use a product name that would be recognizable by consumers.
Examples
| Product data for a Google Home |
| Attribute |
Value |
Brand [brand] |
Google |
Product line [product_line] |
Home |
Product name [product_name] |
Home |
Title [title] |
Google Home |
| Product data for a Neutrogena light therapy acne treatment mask |
| Attribute |
Value |
Brand [brand] |
Neutrogena |
Product line [product_line] |
Acne Treatment Mask |
Product name [product_name] |
Light Therapy Acne Treatment Mask |
Title [title] |
Neutrogena Light Therapy Acne Treatment Mask |
| Product data for a pair of tan men's Cole Haan Caldwell cap toe oxford dress shoes, size 9.5 D |
| Attribute |
Value |
Brand [brand] |
Cole Haan |
Product line [product_line] |
Oxford Dress Shoes |
Product name [product_name] |
Caldwell Oxford |
Title [title] |
Cole Haan Men's Caldwell Cap Toe Oxford Dress Shoes (Tan 9.5 D) |
| Product data for a bag of small dog Purina Dog Chow, 16.5 pound size |
| Attribute |
Value |
Brand [brand] |
Purina |
Product line [product_line] |
Small dog food |
Product name [product_name] |
Dog Chow-Small Dog |
Title [title] |
Purina Dog Chow-Small Dog-16.5LB Bag |
| Product data for a blue, LexMod Earl fabric sofa |
| Attribute |
Value |
Brand [brand] |
Lexmod |
Product line [product_line] |
Sofas |
Product name [product_name] |
Earl Sofa |
Title [title] |
LexMod Earl Fabric Sofa in Blue |
