Use the product name [product_name] to indicate the parent product for a variant group. This is the name customers usually use to refer to your product.While the product itself might come in many variants, they would all have the same product name [product_name].
When to use
Recommended for all products.
Format
To make sure we understand the data you're submitting, follow these formatting guidelines:
| Type | String (Unicode characters. Recommended: ASCII only) |
|---|---|
| Limits | Up to 200 characters |
| Repeated field | No |
| File format | Example value |
|---|---|
| Text feeds | Pixel |
| XML feeds | <g:product_name>Pixel</g:product_name> |
Guidelines
To make sure you submit high-quality data for your products, follow these requirements and best practices.
Minimum requirements
To use this attribute to upload your product's data, follow these minimum requirements. If your attribute is disapproved, we'll notify you in the Diagnostics page of your Manufacturer Center account.
- Use a product name
[product_name]to tie together different variants of a product. It also helps us understand how your products fit together. - Do not submit variant information with product names. Product names with variant information (e.g. Chromecast black) will be rejected.
- Product Name should be part of the brand taxonomy. A brand taxonomy can generally be thought of as a structure in which each level becomes more granular, until a single product is represented by a specific Title.
- Brand encompasses all products under that brand name.
- Product Line could also be thought of a sub-brand, and is a smaller pool of related products.
- Product Name contains a single product with many variants.
- Title is a specific and unique product identified by a single GTIN.
Best practices
To optimize your product data's performance, follow these best practices:
- Always include a product name
[product_name]for products that have variants. However, ensure the product name attribute does not contain the variant attributes. - Do not include brand or variant information for Product Names.
- Use a product name that would be recognizable by consumers.
Examples
| Attribute | Value |
|---|---|
brand [brand] |
|
product line [product_line] |
Home |
product name [product_name] |
Home |
title [title] |
Google Home |
| Attribute | Value |
|---|---|
brand [brand] |
Neutrogena |
product line [product_line] |
Acne Treatment Mask |
product name [product_name] |
Light Therapy Acne Treatment Mask |
title [title] |
Neutrogena Light Therapy Acne Treatment Mask |
| Attribute | Value |
|---|---|
brand [brand] |
Cole Haan |
product line [product_line] |
Oxford Dress Shoes |
product name [product_name] |
Caldwell Oxford |
title [title] |
Cole Haan Men's Caldwell Cap Toe Oxford Dress Shoes (Tan 9.5 D) |
| Attribute | Value |
|---|---|
brand [brand] |
Purina |
product line [product_line] |
Small dog food |
product name [product_name] |
Dog Chow-Small Dog |
title [title] |
Purina Dog Chow-Small Dog-16.5LB Bag |
| Attribute | Value |
|---|---|
brand [brand] |
Lexmod |
product line [product_line] |
Sofas |
product name [product_name] |
Earl Sofa |
title [title] |
LexMod Earl Fabric Sofa in Blue |