product name [product_name]

Use the product name [product_name] to indicate the parent product for a variant group. This is the name customers usually use to refer to your product.While the product itself might come in many variants, they would all have the same product name [product_name].

When to use

Recommended for all products.


To make sure we understand the data you're submitting, follow these formatting guidelines:

Type String (Unicode characters. Recommended: ASCII only)
Limits Up to 200 characters
Repeated field No


File format Example value
Text feeds Pixel
XML feeds <g:product_name>Pixel</g:product_name>


To make sure you submit high-quality data for your products, follow these requirements and best practices.

Minimum requirements

To use this attribute to upload your product's data, follow these minimum requirements. If your attribute is disapproved, we'll notify you in the Diagnostics page of your Manufacturer Center account. 

  • Use a product name [product_name] to tie together different variants of a product. It also helps us understand how your products fit together.
  • Do not submit variant information with product names. Product names with variant information (e.g. Chromecast black) will be rejected.
  • Product Name should be part of the brand taxonomy. A brand taxonomy can generally be thought of as a structure in which each level becomes more granular, until a single product is represented by a specific Title. 
    • Brand encompasses all products under that brand name. 
    • Product Line could also be thought of a sub-brand, and is a smaller pool of related products. 
    • Product Name contains a single product with many variants. 
    • Title is a specific and unique product identified by a single GTIN. 

Best practices

To optimize your product data's performance, follow these best practices:

  • Always include a product name [product_name] for products that have variants. However, ensure the product name attribute does not contain the variant attributes.
  • Do not include brand or variant information for Product Names.
  • Use a product name that would be recognizable by consumers.


Attribute Value
brand [brand] Google
product line [product_line] Home
product name [product_name] Home
title [title] Google Home


Attribute Value
brand [brand] Neutrogena
product line [product_line] Acne Treatment Mask
product name [product_name] Light Therapy Acne Treatment Mask
title [title] Neutrogena Light Therapy Acne Treatment Mask


Attribute Value
brand [brand] Cole Haan
product line [product_line] Oxford Dress Shoes
product name [product_name] Caldwell Oxford
title [title] Cole Haan Men's Caldwell Cap Toe Oxford Dress Shoes (Tan 9.5 D)


Attribute Value
brand [brand] Purina
product line [product_line] Small dog food
product name [product_name] Dog Chow-Small Dog
title [title] Purina Dog Chow-Small Dog-16.5LB Bag


Attribute Value
brand [brand] Lexmod
product line [product_line] Sofas
product name [product_name] Earl Sofa
title [title] LexMod Earl Fabric Sofa in Blue
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