Program and policy requirements

Google Manufacturer Center is a platform that allows you to  provide more accurate information about your products for use in Shopping ads and other Google services. After you set up an account, you can submit data files, enrich and curate your product data. Keep in mind that the use of data uploaded to the Manufacturer Center can be restricted depending on the program it is used for.

There are several program requirements for using the Manufacturer Center.

  • Only manufacturers can set up a Manufacturer Center account. We define manufacturers as brand manufacturers, brand owners, or retailers of own-brand products who both manufacture products and own the licensing rights.
  • The Manufacturer Center is not available to retailers who sell products exclusively from other manufacturers
  • The account requestor has to be verified as an employee of the parent company

If you are a retailer not selling your own brands and would like to list items for sale in Shopping ads, you may do so using the Merchant Center. Note that separate policy requirements apply to use of the Merchant Center.

Additionally, data uploaded to the Manufacturer Center may not include certain content.


Capitalizing on Sensitive Events, threatened or extinct species

  •  Products that may be deemed as capitalizing on or lacking reasonable sensitivity towards a natural disaster, conflict, death, or other tragic event

Examples: Appearing to profit from a tragic event with no discernible benefit to the victims 

  •  Products that may be interpreted as trading in derived from threatened or extinct species

Examples: Sale of shark fins or shark cartilage supplements, elephant ivory, tiger skins, rhino horn, dolphin oil, and elkhorn coral, or products containing these ingredients

Child sexual abuse imagery

  •  Content promoting the sexual exploitation of minors

Counterfeit Products

  •  Products that mimic the brand features of another product in an attempt to pass themselves off as the genuine product of the brand owner
  •  Products described as knock off, replica, imitation, clone, faux, fake, mirror image, or similar terms when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner

Examples: non-authentic products that have brand name labels or logos

Inappropriate Content

We value diversity and respect for others, and we strive to avoid offending users, so we don’t allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence.

  •  Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization.

Examples: Content promoting hate groups or hate group paraphernalia, content that encourages others to believe that a person or group is inhuman, inferior, or worthy of being hated.

  •  Content that harasses, intimidates or bullies an individual or group of individuals

Examples: Content that singles out someone for abuse or harassment

  •  Content that threatens or advocates for harm on oneself or others

Examples: Content advocating suicide, anorexia, or other self-harm; threatening someone with real-life harm or calling for the attack of another person; promoting, glorifying, or condoning violence against others

  •  Content that seeks to exploit or humiliate others

Examples: Extortion, blackmail

Local legal requirements

  •  Content uploaded to the Manufacturer Center, has to adhere to local legal requirements

Misleading or unrealistic promotions

  •  Falsely implying affiliation with, or endorsement by, another individual, organization, product, or service
  •  Making false statements about the promoted products
  •  Using false claims or claims that entice the user with an improbable result (even if this result is possible) as the likely outcome that a user can expect

Examples: ‘Miracle cures’ for medical ailments; extreme weight loss products, body altering capacities of weight or muscle gain products, permanent or excessive claims around fertility, misleading implementation of government or other agency names’ endorsement or mention of products.

Sexually explicit content

  •  Text, image, audio, or video of graphic sexual acts intended to arouse

Examples: Hardcore pornography; sex acts such as genital, anal, and oral sex; masturbation; cartoon porn or hentai

  •  Content promoting underage, non-consensual, or other illegal sexual themes, whether simulated or real

Examples: Rape, incest, bestiality, necrophilia, lolita or teen-themed pornography

Shocking Content

  •  Promotions containing violent language, gruesome imagery, or graphic images or accounts of physical trauma

Examples: Crime scene or accident photos, execution photos

  •  Promotions containing gratuitous portrayals of or sale of bodily fluids, human waste, or human tissue
Examples: Blood, guts, gore, sexual fluids, human eggs or sperm
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