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Nutrition and grocery data specification for Manufacturer Center

Nutrition and grocery data attributes are only available in Canada and the United States.

Use this specification to format your nutrition and grocery information for Manufacturer Center. Each attribute can be added to your feed or updated through the Manufacturer Center API. Adding as many attributes as possible for each food item makes your listing more detailed on Google.

Understanding nutrition and grocery data attributes

For food items, you can provide information about:

  • The amount of servings
  • Required nutrition facts (for example, the amount of sodium or fat)
  • Voluntary nutrition facts (for example, vitamins)
  • Folates
  • Grocery information (for example, instructions for storage)

Things to know

Make sure your nutrition and grocery information is accurate and that your food items comply with our policies.
  • Review each attribute table to understand how to format the attributes. If you’re setting up the attributes in the Manufacturer Center API, the attributes can be entered as text or a numerical value. If you’re entering a numerical value, make sure to convert fractions to decimal points (for example, if the serving calls for 3/4 cups, write it as “0.75 cups” in the data).
  • You can repeat some attributes throughout your feed. For example, if you want to tell people that your product is organic and vegetarian, you can use the grocery nutrition claim [grocery_nutrition_claim] attribute.
  • Some attributes require a standardized unit of measurement. Where indicated, the measurement is to be provided either by weight or by volume. Imperial and metric units are supported:
     
    Unit types Supported values Attribute example
    US imperial weight oz, lb 10 oz
    Metric weight mcg, mg, g, kg 10g
    US imperial volume floz, pt, qt, gal 10 pt
    Metric volume ml, cl, l, cbm 10ml


    Some attributes will also accept any unit of choice in text format to support non-standard units, such as “1 cup” or “1 teaspoon”.

Food serving attributes

Food serving attributes describe the size, number, or volume of servings for your food items. Each food product can have only one of each food serving attribute in Manufacturer Center.

Attribute Format Example
Food serving size description [food_serving_size_description]

Optional

The size of a single serving of the item

Syntax

Text

1 cup

Food servings per container [food_servings_per_container]

Optional

The number of servings in a single container of the item

Syntax

Numerical value

10
Food serving size measure [food_serving_size_measure]

Optional

The weight or volume measurement of a single serving

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm
45g
Food prepared size description [food_prepared_size_description]

Optional

The size of the item as prepared

Syntax

Text

15g

Nutrition fact attributes

Nutrition fact attributes describe the amount of fat, carbohydrates, and other nutritional information for your food items. Each food product can have only one of each nutrition fact in Manufacturer Center. While these attributes are optional on a product overall, they are strongly recommended for products where they apply.

Attribute Format Example

Nutrition fact measure [nutrition_fact_measure]

Optional

The remaining attributes in this section must apply to the chosen measure.

Syntax

Enumeration

Supported values

serving_size, 100g, 100ml

serving_size

Nutrition fact energy [nutrition_fact_energy]

Optional

Syntax

Numerical value

201.5

Nutrition fact energy from fat [nutrition_fact_energy_from_fat]

Optional

Syntax

Numerical value

124

Nutrition fact total fat [nutrition_fact_total_fat]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

15g

Nutrition fact total fat daily percentage [nutrition_fact_total_fat_daily_percentage]

Optional

Syntax

Numerical value

10.5

Nutrition fact saturated fat [nutrition_fact_saturated_fat]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

3g

Nutrition fact saturated fat daily percentage [nutrition_fact_saturated_fat_daily_percentage]

Optional

Syntax

Numerical value

4

Nutrition fact monounsaturated fat [nutrition_fact_monounsaturated_fat]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

2.5g

Nutrition fact polyunsaturated fat [nutrition_fact_polyunsaturated_fat]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

1.7g

Nutrition fact trans fat [nutrition_fact_trans_fat]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

2g

Nutrition fact trans fat daily percentage [nutrition_fact_trans_fat_daily_percentage]

Optional

Syntax

Numerical value

10.3

Nutrition fact cholesterol [nutrition_fact_cholesterol]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

3g

Nutrition fact cholesterol daily percentage [nutrition_fact_cholesterol_daily_percentage]

Optional

Syntax

Numerical value

15

Nutrition fact sodium [nutrition_fact_sodium]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

160mg

Nutrition fact sodium daily percentage [nutrition_fact_sodium_daily_percentage]

Optional

Syntax

Numerical value

7

Nutrition fact total carbohydrate [nutrition_fact_total_carbohydrate]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

45g

Nutrition fact total carbohydrate daily percentage [nutrition_fact_total_carbohydrate_daily_percentage]

Optional

Syntax

Numerical value

16

Nutrition fact dietary fiber [nutrition_fact_dietary_fiber]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

6g

Nutrition fact dietary fiber daily percentage [nutrition_fact_dietary_fiber_daily_percentage]

Optional

Syntax

Numerical value

13

Nutrition fact total sugars [nutrition_fact_total_sugars]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

12g

Nutrition fact total sugars daily percentage [nutrition_fact_total_sugars_daily_percentage]

Optional

Syntax

Numerical value

36

Nutrition fact added sugars [nutrition_fact_added_sugars]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

10g

Nutrition fact added sugars daily percentage [nutrition_fact_added_sugars_daily_percentage]

Optional

Syntax

Numerical value

30

Nutrition fact protein [nutrition_fact_protein]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

5g

Nutrition fact protein daily percentage [nutrition_fact_protein_daily_percentage]

Optional

Syntax

Numerical value

8

Nutrition fact polyols [nutrition_fact_polyols]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

4g

Nutrition fact starch [nutrition_fact_starch]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

7g

Nutrition fact vitamin D [nutrition_fact_vitamin_d]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

40mg

Nutrition fact vitamin D daily percentage [nutrition_fact_vitamin_d_daily_percentage]

Optional

Syntax

Numerical value

50

Nutrition fact calcium [nutrition_fact_calcium]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

60mg

Nutrition fact calcium daily percentage [nutrition_fact_calcium_daily_percentage]

Optional

Syntax

Numerical value

30

Nutrition fact iron [nutrition_fact_iron]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

2g

Nutrition fact iron daily percentage [nutrition_fact_iron_daily_percentage]

Optional

Syntax

Numerical value

25

Nutrition fact potassium [nutrition_fact_potassium]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

80mg

Nutrition fact potassium daily percentage [nutrition_fact_potassium_daily_percentage]

Optional

Syntax

Numerical value

23

Voluntary nutritional fact attributes

Voluntary nutritional fact attributes describe additional information about your food items, such as vitamins and nutrients.

Note: When you add voluntary nutritional fact attributes, the name [name] sub-attribute is required before entering other voluntary facts.
Attribute Format Example

Voluntary nutrition fact [voluntary_nutrition_fact]

Optional

Additional nutrient information for your food item. Can be used more than once.

Syntax

This attribute is comprised of three sub-attributes:

Name [name] (Required)
The name of the voluntary nutrition fact. If you provide a [voluntary_nutrition_fact], the name is required.

Value [value]
The total amount of the nutrient in the food item. Numerical value + unit.

Supported units include: mg, g, kg, lb, oz, ml, cl, l, cbm, floz, pt, qt, gal, cm, m, in

Daily percentage [daily_percentage]
The total percentage of the nutrient in the food item. This can be a number between 0 and 100.

Zinc:250mg:6

Copper:10mg

Vitamin E:15mg:7

 

Folate attributes

Folic acid information is required if it’s listed as a nutrient in your food item.

Attribute Format Example

Nutrition fact folate mcg dfe [nutrition_fact_folate_mcg_dfe]

Optional

Syntax

Numerical value

200

Nutrition fact folate daily percentage [nutrition_fact_folate_daily_percentage]

Optional

Syntax

Numerical value

50

Nutrition fact folate folic acid [nutrition_fact_folate_folic_acid]

Optional

Syntax

Numerical value + Unit

Supported units

  • Weight: oz, lb, mcg, mg, g, kg
  • US imperial volume: floz, pt, qt, gal
  • Metric volume: ml, cl, l, cbm

120mcg

Grocery attributes

The following attributes contain additional information for all applicable grocery items.

Attribute Format Example

Grocery ingredients [grocery_ingredients]

Optional

Syntax

Text

Water, Flour, Eggs

Grocery active ingredients [grocery_active_ingredients]

Optional

Syntax

Text

Titanium Dioxide 9%

Grocery allergens [grocery_allergens]

Optional

Syntax

Text

Milk, Egg, Peanuts

Grocery directions [grocery_directions]

Optional

Syntax

Text

Boil for 20 minutes

Grocery storage instructions [grocery_storage_instructions]

Optional

Syntax

Text

Keep refrigerated. Store in a cool, dry place.

Grocery indications [grocery_indications]

Optional

Syntax

Text

Suggested use: Age 12-adult: 1tbsp. Ages 7-11: 1tsp. Ages 1-6: 1/2 tsp.

Grocery nutrition claim [grocery_nutrition_claim]

Repeated attribute

Syntax

Text

Organic, Nitrite Free, Vegetarian

Grocery derived nutrition claim [grocery_derived_nutrition_claim]

Repeated attribute

Syntax

Text

Caffeine Free

Grocery alcohol by volume [grocery_alcohol_by_volume]

Optional

Syntax

Numerical value

Provide a number between 0 and 100

35.5

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