Nutrition and grocery data specification for Manufacturer Center

Nutrition and grocery data attributes are only available in Canada and the United States.

Use this specification to format your nutrition and grocery information for Manufacturer Center. Each attribute can be added to your feed or updated through the Manufacturer Center API. Adding as many attributes as possible for each food item makes your listing more detailed on Google.

Understanding nutrition and grocery data attributes

For food items, you can provide information about:

• The amount of servings
• Required nutrition facts (for example, the amount of sodium or fat)
• Voluntary nutrition facts (for example, vitamins)
• Folates
• Grocery information (for example, instructions for storage)

Things to know

Make sure your nutrition and grocery information is accurate and that your food items comply with our policies.

• Review each attribute table to understand how to format the attributes. If you’re setting up the attributes in the Manufacturer Center API, the attributes can be entered as text or a numerical value. If you’re entering a numerical value, make sure to convert fractions to decimal points (for example, if the serving calls for 3/4 cups, write it as “0.75 cups” in the data).
• You can repeat some attributes throughout your feed. For example, if you want to tell people that your product is organic and vegetarian, you can use the grocery nutrition claim [grocery_nutrition_claim] attribute.
• Some attributes require a standardized unit of measurement. Where indicated, the measurement is to be provided either by weight or by volume. Imperial and metric units are supported:
   

  Unit types	Supported values	Attribute example
  US imperial weight	oz, lb	10 oz
  Metric weight	mcg, mg, g, kg	10g
  US imperial volume	floz, pt, qt, gal	10 pt
  Metric volume	ml, cl, l, cbm	10ml

  
  Some attributes will also accept any unit of choice in text format to support non-standard units, such as “1 cup” or “1 teaspoon”.

Food serving attributes

Food serving attributes describe the size, number, or volume of servings for your food items. Each food product can have only one of each food serving attribute in Manufacturer Center.

Attribute	Format	Example
Food serving size description [food_serving_size_description]	Optional The size of a single serving of the item Syntax Text	1 cup
Food servings per container [food_servings_per_container]	Optional The number of servings in a single container of the item Syntax Numerical value	10
Food serving size measure [food_serving_size_measure]	Optional The weight or volume measurement of a single serving Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	45g
Food prepared size description [food_prepared_size_description]	Optional The size of the item as prepared Syntax Text	15g

Nutrition fact attributes

Nutrition fact attributes describe the amount of fat, carbohydrates, and other nutritional information for your food items. Each food product can have only one of each nutrition fact in Manufacturer Center. While these attributes are optional on a product overall, they are strongly recommended for products where they apply.

Attribute	Format	Example
Nutrition fact measure [nutrition_fact_measure]	Optional The remaining attributes in this section must apply to the chosen measure. Syntax Enumeration Supported values serving_size, 100g, 100ml	serving_size
Nutrition fact energy [nutrition_fact_energy]	Optional Syntax Numerical value	201.5
Nutrition fact energy from fat [nutrition_fact_energy_from_fat]	Optional Syntax Numerical value	124
Nutrition fact total fat [nutrition_fact_total_fat]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	15g
Nutrition fact total fat daily percentage [nutrition_fact_total_fat_daily_percentage]	Optional Syntax Numerical value	10.5
Nutrition fact saturated fat [nutrition_fact_saturated_fat]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	3g
Nutrition fact saturated fat daily percentage [nutrition_fact_saturated_fat_daily_percentage]	Optional Syntax Numerical value	4
Nutrition fact monounsaturated fat [nutrition_fact_monounsaturated_fat]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	2.5g
Nutrition fact polyunsaturated fat [nutrition_fact_polyunsaturated_fat]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	1.7g
Nutrition fact trans fat [nutrition_fact_trans_fat]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	2g
Nutrition fact trans fat daily percentage [nutrition_fact_trans_fat_daily_percentage]	Optional Syntax Numerical value	10.3
Nutrition fact cholesterol [nutrition_fact_cholesterol]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	3g
Nutrition fact cholesterol daily percentage [nutrition_fact_cholesterol_daily_percentage]	Optional Syntax Numerical value	15
Nutrition fact sodium [nutrition_fact_sodium]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	160mg
Nutrition fact sodium daily percentage [nutrition_fact_sodium_daily_percentage]	Optional Syntax Numerical value	7
Nutrition fact total carbohydrate [nutrition_fact_total_carbohydrate]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	45g
Nutrition fact total carbohydrate daily percentage [nutrition_fact_total_carbohydrate_daily_percentage]	Optional Syntax Numerical value	16
Nutrition fact dietary fiber [nutrition_fact_dietary_fiber]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	6g
Nutrition fact dietary fiber daily percentage [nutrition_fact_dietary_fiber_daily_percentage]	Optional Syntax Numerical value	13
Nutrition fact total sugars [nutrition_fact_total_sugars]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	12g
Nutrition fact total sugars daily percentage [nutrition_fact_total_sugars_daily_percentage]	Optional Syntax Numerical value	36
Nutrition fact added sugars [nutrition_fact_added_sugars]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	10g
Nutrition fact added sugars daily percentage [nutrition_fact_added_sugars_daily_percentage]	Optional Syntax Numerical value	30
Nutrition fact protein [nutrition_fact_protein]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	5g
Nutrition fact protein daily percentage [nutrition_fact_protein_daily_percentage]	Optional Syntax Numerical value	8
Nutrition fact polyols [nutrition_fact_polyols]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	4g
Nutrition fact starch [nutrition_fact_starch]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	7g
Nutrition fact vitamin D [nutrition_fact_vitamin_d]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	40mg
Nutrition fact vitamin D daily percentage [nutrition_fact_vitamin_d_daily_percentage]	Optional Syntax Numerical value	50
Nutrition fact calcium [nutrition_fact_calcium]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	60mg
Nutrition fact calcium daily percentage [nutrition_fact_calcium_daily_percentage]	Optional Syntax Numerical value	30
Nutrition fact iron [nutrition_fact_iron]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	2g
Nutrition fact iron daily percentage [nutrition_fact_iron_daily_percentage]	Optional Syntax Numerical value	25
Nutrition fact potassium [nutrition_fact_potassium]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	80mg
Nutrition fact potassium daily percentage [nutrition_fact_potassium_daily_percentage]	Optional Syntax Numerical value	23

Voluntary nutritional fact attributes

Voluntary nutritional fact attributes describe additional information about your food items, such as vitamins and nutrients.

Note: When you add voluntary nutritional fact attributes, the name [name] sub-attribute is required before entering other voluntary facts.

Attribute	Format	Example
Voluntary nutrition fact [voluntary_nutrition_fact]	Optional Additional nutrient information for your food item. Can be used more than once. Syntax This attribute is comprised of three sub-attributes: Name [name] (Required) The name of the voluntary nutrition fact. If you provide a [voluntary_nutrition_fact], the name is required. Value [value] The total amount of the nutrient in the food item. Numerical value + unit. Supported units include: mg, g, kg, lb, oz, ml, cl, l, cbm, floz, pt, qt, gal, cm, m, in Daily percentage [daily_percentage] The total percentage of the nutrient in the food item. This can be a number between 0 and 100.	Zinc:250mg:6 Copper:10mg Vitamin E:15mg:7

Folate attributes

Folic acid information is required if it’s listed as a nutrient in your food item.

Attribute	Format	Example
Nutrition fact folate mcg dfe [nutrition_fact_folate_mcg_dfe]	Optional Syntax Numerical value	200
Nutrition fact folate daily percentage [nutrition_fact_folate_daily_percentage]	Optional Syntax Numerical value	50
Nutrition fact folate folic acid [nutrition_fact_folate_folic_acid]	Optional Syntax Numerical value + Unit Supported units Weight: oz, lb, mcg, mg, g, kg US imperial volume: floz, pt, qt, gal Metric volume: ml, cl, l, cbm	120mcg

Grocery attributes

The following attributes contain additional information for all applicable grocery items.

Attribute	Format	Example
Grocery ingredients [grocery_ingredients]	Optional Syntax Text	Water, Flour, Eggs
Grocery active ingredients [grocery_active_ingredients]	Optional Syntax Text	Titanium Dioxide 9%
Grocery allergens [grocery_allergens]	Optional Syntax Text	Milk, Egg, Peanuts
Grocery directions [grocery_directions]	Optional Syntax Text	Boil for 20 minutes
Grocery storage instructions [grocery_storage_instructions]	Optional Syntax Text	Keep refrigerated. Store in a cool, dry place.
Grocery indications [grocery_indications]	Optional Syntax Text	Suggested use: Age 12-adult: 1tbsp. Ages 7-11: 1tsp. Ages 1-6: 1/2 tsp.
Grocery nutrition claim [grocery_nutrition_claim]	Repeated attribute Syntax Text	Organic, Nitrite Free, Vegetarian
Grocery derived nutrition claim [grocery_derived_nutrition_claim]	Repeated attribute Syntax Text	Caffeine Free
Grocery alcohol by volume [grocery_alcohol_by_volume]	Optional Syntax Numerical value Provide a number between 0 and 100	35.5