This article is about Looker Studio. For Looker documentation, visit


Create text or image links from your data.

The HYPERLINK function creates Hyperlink and Image Link fields in your data source. Hyperlink fields display text links in tables. Image Link fields display clickable images in tables.

In this article:





  • URL - a field or expression that evaluates to a URL.
  • Link Label- a field or expression that evaluates to Text or Image field types.

How the HYPERLINK function works

The HYPERLINK function takes 2 parameters: a URL, and a link label. Both parameters are required.

The URL parameter can come from existing URL fields in the data source, or the parameter can be an expression that builds URLs from other fields and functions.

The Link Label parameter specifies the text or image to display in the table. To create a Hyperlink field, the Link Label parameter can be from a Text dimension in your data source, or any expression that evaluates to Text. To create an Image Link field, the Link Label parameter can be from an Image dimension in your data source, or any expression that evaluates to Image. Image fields are created by the IMAGE function.

The HYPERLINK function supports the following protocols:

  • http:
  • https:
  • mailto:
  • ftp:

If you specify an unsupported protocol, the link opens a blank page. If you don't specify a protocol, http: is assumed and prepended to the URL.

The Type drop-down menu is disabled for Hyperlink and Image Link fields.

To display the full URL as a link, use the URL field type.


You can use HYPERLINK to create a product catalog with pictures of the items sold and links to individual product description pages.

Suppose you have a data set with the following fields:

  • Item - the name of the product
  • SKU - the product identifier
  • Product Page - the URL of the product's description page
  • Product Image - the URL of the picture of the product you want to display

For example:

Item SKU Product Page Product Image
Pen 123
Notebook 456
Coffee Cup 789


Creating a data source from this example gives you the following fields:

Field Type
Item Text
SKU Text
Product Page URL
Product Image URL


Example 1) Create text links to product pages

To display links to the product description pages, create a Product Link calculated field with this formula:

HYPERLINK(Product Page, SKU )

The data source now looks like this:

Field Type
Item Text
SKU Text
Product Page URL
Product Image URL
Product Link Hyperlink


You can then add the Product Link field to a table in your report. This displays the data as clickable links.

Example 2) Build URLs using CONCAT

Building URLs with the CONCAT function is useful when only part of the link path is present in a field, or when you want to override or add more information to the link.

For example, you could use CONCAT to combine a hardcoded page path with a product SKU to form a complete URL to your product description page:

HYPERLINK(CONCAT('', SKU, '.html'), Item)

Example 3) Create clickable images

To add clickable images to a table, you also use the HYPERLINK function, but provide a URL as the first parameter, and an Image field, or an IMAGE function with a valid link to an image, as the second parameter. This creates an Image Link field.

For example:

HYPERLINK(Product Page, Product Image)

Add this field to your table to display clickable image links, as shown in the example below.

Links and thumbnail images from YouTube

The YouTube connector automatically provides links and thumbnail image fields you can add directly to tables in your reports:

Field Type Description
Video Link URL The link to the video on YouTube
Thumbnail Link URL The link to the video thumbnail image
Thumbnail Image The thumbnail image
Linked Thumbnail Image Link The thumbnail image formatted as a link to the video on YouTube

Was this helpful?

How can we improve it?
What's new in Looker Studio?

Learn about new features and recent changes. Looker Studio release notes live on Google Cloud.

Clear search
Close search
Google apps
Main menu
Search Help Center