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Connect to the New Search Ads 360

Unlock search insights through rich data visualization.

New Search Ads 360 is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.

This New Search Ads 360 connector gives you access to the data from the new and improved New Search Ads 360 platform. Learn more about what's new in this blog post.

How to connect to New Search Ads 360

You can connect Looker Studio to multiple Agencies, Advertisers, and Accounts in a single data source.

To connect

  1. Sign in to Looker Studio.
  2. On the Looker Studio home page, in the top left, click The Create icon. Create and then select Data Source.
  3. Select the New Search Ads 360 connector.
  4. Select an Agency.
  5. Select the Advertisers, and optionally, the Accounts to which you want to connect.
    You can connect the data source at the Advertiser or Account level. This determines which fields are available in the data source. For example, to use the Label field, you must connect at the Advertiser level.
    To connect at the Advertiser level, leave the Account selection blank.
  6. If your account uses multiple currencies, select which currency to use in this data source.
  7. In the upper right, click CONNECT.
    1. The data source fields panel appears.
    2. The data source is now connected to your data set.

Configure the data source

The data source fields panel is where you configure the data source by renaming fields and adding descriptions, adding calculated fields, and changing data types and aggregations. Learn more about working with data source fields.

Control who sees the data

At the top of the fields panel, you can change the data credentials. Credentials control who can see the data that this data source provides.

OWNER'S CREDENTIALS lets other people view or create reports that use this data without requiring them to have their own access to the dataset.

VIEWER'S CREDENTIALS, on the other hand, requires each user of the data source to provide their own credentials to access the dataset.

Learn more about data credentials.

Create a new report from the data source

  1. In the upper right, click CREATE REPORT.
    1. The report editor appears.
  2. Click ADD TO REPORT.
    1. This adds the data source to the report.
    2. You can now create charts and controls that get their data from this data source.

New to Looker Studio?

Take the Create a report tutorial. Or learn more about the report editor.


The dimensions and metrics available through Looker Studio represent a subset of the fields available in New Search Ads 360.

The Label dimension is only available in data sources based on the advertiser level (and not the engine level).

You'll get an error connecting to the new Search Ads 360 if your user access to the service is turned off. Google Workspace administrators can change your access in the Google Admin console. Learn more about turning a service on or off.

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