Getting started with Local Services Ads

With Local Services Ads, you can advertise your business on Google and receive leads directly from potential customers. These leads come in as phone calls and messages sent through your Local Services ad. You can reply to messages, track bookings, and manage all your leads anytime online and through the app (Android, iOS). Messaging is currently only available in the U.S. and Canada.

Benefits of Local Services Ads

Opportunity to appear in the Local Services Ads unit at the top of Google Search results.
Connect with potential customers who are searching for services you provide and are most likely to book.
Make use of simple tools to help you get started and create a personalized profile.
Use the mobile app to communicate with customers at any time (English only).
Build trust with the Google Guarantee or Google Screened .
Pay only for leads related to your business and the services you offer.
Customers choose you: You only hear from customers who have specifically selected your profile out of all the rest.

Note: If you’re Google Guaranteed, you may also be listed as a local provider on the Assistant. You won’t pay for this service. This feature is currently only available in the US and Canada.

How Local Services Ads work

The Local Services unit is shown at the top of Google Search results when people search for the services you offer in areas you've chosen. Potential customers can click or tap on your ad to either call you or send you a message request (US only). They can also schedule a booking with you directly through your ad. Learn how to Manage leads and jobs (US only).

When a customer reaches out, you'll get an email and notification from the Local Services Ads app. From this point on, the lead is yours to turn into a customer.

To ensure you continue to receive messages, respond to as many of them as you can (even if you decline to provide the requested service). If you regularly fail to answer calls or respond to messages, your ad ranking may be affected.

Note: Booking leads aren't available for health care verticals.

Google Screened Ads

Google Screened helps professional service firms build a trusted reputation online. Businesses with this badge go through extensive background and license checks. In the US, businesses with this badge go through extensive background and license checks. In the UK, professionals with this badge are checked for licenses (if applicable), as well as business registration and insurance.

On Local Services listings, you will find the Google Screened icon next to these businesses. Learn more About Google Screened.

Google Guaranteed Ads

Google Guarantee helps home service providers build a trusted reputation online. Providers with this badge go through extensive background and license checks. In the US, providers with this badge go through extensive background and license checks. In Europe, providers are checked for licenses (if applicable), as well as business registration and insurance.

On Local Services listings, you will find the Google Guarantee badge next to these providers. Learn more about The Google Guarantee.

License Verified by Google Ads

The License Verified by Google badge helps users understand health care practices’ and providers’ qualifications and licensing. Providers and businesses with this badge go through extensive background and license checks.

On Local Services listings, you will find the License Verified by Google icon next to these providers or businesses. Learn more About License Verified by Google.

Pre-Badge Ads

We’re also offering a way for providers who have passed preliminary checks to begin getting leads from Local Services Ads while they’re completing the remaining required onboarding checks (all onboarding requirements are needed to go live with the Google Guarantee or Screened badges).

Requirements to go live with Pre-Badge Ads

License (or business registration if we do not require you to submit your license)
Accepting that you have the appropriate licenses to do business
Reviews (subject to category requirements)
Completed your billing and set your budget

Requirements to go live with Pre-Badge Ads for Professional verticals

License (or business registration if we do not require you to submit your license) in the US
Business registration in the UK
Headshots
Reviews (subject to category requirements)
Completed your billing and set your budget

With Pre-Badge Ads, the provider’s Local Services listing will appear in consumer search results, but be placed under all providers who have completed all onboarding requirements and have obtained the Google Badge.

Note: Pre-badge ads aren't available for garage door services, health care verticals, and locksmiths.

Getting started

At this time, Local Services Ads are available only for certain service categories.

To check if Local Services Ads are available in your area, check your business eligibility.

Check eligibility

Acupuncturist
Allergist
Animal rescue
Appliance repair services
Architect (California and Florida only)
Audiologist
Auto body shop
Auto repair shop
Bankruptcy lawyer services
Barber shop (California and Florida only)
Bathroom remodeling
Beauty school
Business lawyer services
Carpet cleaning services
Carpenters
Car wash and detailing
Cell phone and laptop repair
Child care
Chiropractor
Contract lawyer services
Countertop services
Criminal lawyer services
Dance instructor
Dentist
Dermatologist
Dietitian
Disability lawyer services
Drain expert (California and Florida only)
Driving instructor
DUI lawyer services
Electricians
Estate lawyer services
Family lawyer services
Fencing services
Financial planning services
First aid training
Flooring services
Foundations services
Funeral home
Garage door services
General contractor
Handyman
Hair removal (California and Florida only)
Hair salon (California and Florida only)
Home inspector
Home insulation (California and Florida only)
Home security
Home theater
House cleaning services
HVAC (heating or air conditioning)
Immigration lawyer services
Insurance agency (California and Florida only)
Interior designer (California and Florida only)
IP lawyer services
Junk removal services
Kitchen remodeling
Labor lawyer services
Landscaping services
Language instructor
Lawn care services
Lawyers
Litigation lawyer services
Locksmiths
Malpractice lawyer services
Massage school
Massage therapist
Moving services
Nail salon (California and Florida only)
Occupational therapist
Ophthalmologist
Optometrist
Orthodontist
Orthopedic surgeon
Painter
Personal injury lawyer services
Personal trainer
Pest control services
Pet adoption
Pet boarding
Pet grooming
Pet training
Piercing studio (California and Florida only)
Physical therapist
Plastic surgeon
Plumbers
Podiatrist
Pool cleaner
Pool contractor
Preschool
Primary care physician
Real estate lawyer
Real estate services
Roofers
Sewage system
Siding services
Snow removal
Solar energy contractor
Storage
Tax services
Tattoo studio (California and Florida only)
Tire shop (California and Florida only)
Traffic lawyer services
Tree services
Towing
Tutor
Veterinarian
Water damage services
Weight loss service
Window cleaning services
Window repair services
Yoga studio

Accessing your Local Services Ads account

You can access your Local Services Ads account anytime online and through the app (Android, iOS). Using these tools, you can:

Receive and manage leads
Communicate with customers about their requests and record notes
Track your leads
View reports about your ad's performance
Pause your ad if you’re too busy to accept new leads
Adjust your budget
Track your bookings (US and Canada only)
Track your lead credits (US and Canada only)
Provide Lead Feedback
Ask for reviews (US and Canada only)

Note: If you are advertising through a partner affiliate, your profile information is provided to us by the partner affiliate directly. Learn more about Partner affiliate providers.

Get Started

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