About direct business search

Direct business search helps you to reach specific customers by showing your Local Services ad in search results for your brand or business. You can use direct business search in conjunction with other Local Services Ads features to reach the right customers and showcase what makes your business unique.

How will my ad show up

When someone searches for your brand or business directly on Google, your Local Services Ad will be eligible to appear. Your ad will be the only Local Services ad to appear in the results and you'll only be charged for leads from new customers.

How call leads will be charged from these searches

Google screens calls that are connected via this ad. Callers will be asked if they’re a returning customer. If they indicate they are a returning customer, you won't be charged for the lead.

How message leads will be charged from these searches

For messages originating from this ad, users will be asked if they’re a returning customer. If they indicate that they are a returning customer, you won't be charged for the lead.

Turn off this feature

If you’d like to opt out of receiving this type of lead, you can simply turn off the feature:

  1. In your Local Services Ads lead inbox, click the menu icon Nav icon in the top left.
  2. Select Profile & budget from the menu.
  3. In the 'Settings' card, switch off the 'Direct business search' feature by using the toggle button Toggle button off.

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