Improve your Local Services Ads performance

If your Local Services Ads have been running for a while and you’re looking for ways to improve results, check out these best practices to ensure that your ad is set up to reach the right customers and showcase what makes your business unique.

Expand your job types and service areas

Select all job types you perform and set your service areas broadly. For example, your whole county, rather than specific postal codes.

Encourage past customers to review your business

We recommend 5 or more reviews. Depending on your business type, your business may need 5 reviews to show. Learn more about minimum review requirements

To collect customer reviews, you can use the vanity link in your account or, if you have an existing Business Profile, you can link your Business Profile reviews to your Local Services account in your Business Verification tab under "Customer Reviews." If you don't find your Business Profile, contact support. Learn more about Local Services Ads reviews

Maximize leads with bidding

Select “Maximize Leads” instead of the “Max Per Lead” bidding strategy to automatically optimize your budget. Learn more about how bidding works in Local Services

Use high-quality photos in your ad

These could be photos of your team, work, or equipment. Learn more about Local Services Ads photos guidelines

Note: No personally identifying photos should be uploaded.

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