If your Local Services Ads have been running for a while and you’re looking for ways to improve results, check out these best practices to ensure that your ad is set up to reach the right customers and showcase what makes your business unique.
Expand your job types and service areas
Select all job types you perform and set your service areas broadly. For example, your whole county, rather than specific postal codes.
Encourage past customers to review your business
We recommend 5 or more reviews. Depending on your business type, your business may need 5 reviews to show. Learn more about minimum review requirements
To collect customer reviews, you can use the vanity link in your account or, if you have an existing Business Profile, you can link your Business Profile reviews to your Local Services account in your Business Verification tab under "Customer Reviews." If you don't find your Business Profile, contact support. Learn more about Local Services Ads reviews
Maximize leads with bidding
Select “Maximize Leads” instead of the “Max Per Lead” bidding strategy to automatically optimize your budget. Learn more about how bidding works in Local Services
Use high-quality photos in your ad
These could be photos of your team, work, or equipment. Learn more about Local Services Ads photos guidelines
Opt in to new features
- Opt in to message leads to connect with customers via text at 50% of the cost of a phone call lead. Learn more about message leads
- If you use an integrated CRM partner, opt in to the Local Services Ads booking feature to allow consumers to book directly through your Local Services ad. Learn more about how to schedule a booking with a Local Service provider