Direct business search helps you to reach customers who specifically search for your brand or business name. This type of search intent is different from a category search, where customers look for a general category type, for example, "plumber near me" or job type ("unclog my drain"). You can identify the source of your leads using the “Search intent” filter in your Local Services Ads lead inbox.
On this page
- How to use direct business search
- How will my ad show up
- How call leads will be charged from these searches
- How message leads will be charged from these searches
- How to view your leads from direct business search
How to use direct business search
If you’d like to opt out of direct business search, you can simply turn off the feature:
- In your Local Services Ads lead inbox, click the menu icon
in the top left.
- Select Profile & budget from the menu.
- In the "Settings" card, switch off the "Direct business search" feature by using the toggle button
.
in the top left.How will my ad show up
When someone searches for your brand or business directly on Google, your Local Services Ad will be eligible to appear. Your ad will be the only Local Services ad to appear in the results, and you'll only be charged for leads from new customers.
How call leads will be charged from these searches
Google screens calls that are connected via this ad. Callers will be asked if they’re a returning customer. If they indicate they're a returning customer, you won't be charged for the lead.
How message leads will be charged from these searches
For messages originating from this ad, users will be asked if they’re a returning customer. If they indicate that they're a returning customer, you won't be charged for the lead.
How to view your leads from direct business search
You can view your leads from direct business search in your lead inbox.
- In your Local Services Ads lead inbox, click the menu icon
- Select Leads.
- In the leads table, use the “All search intents” filter to select “Direct Business”.
You can also filter Total lead spend and Charged leads by “Category” or “Direct Business”.
- Click the
- Select Reports.
- On the “Total lead spend” and “Charged leads” cards found at the top of the page, filter by “Category” or “Direct Business”.