What it means to be a Local Guide
As the people who bring Google Maps to life, Local Guides write reviews, post photos and gather facts that make it easier, tastier and more fun to navigate the world. The badge symbolises on-the-ground expertise and a commitment to sharing everyday experiences that inform real-time decisions across the globe. From photographing a must-order dish to adding a small business, Local Guides capture stories that lead neighbours, travellers, and everyone in between toward a better understanding of the places around them. The community takes that mission seriously.
Local Guides earn their badges through consistent contributions that express these values. Review the below guidelines to avoid being removed from the programme.
Share thoughtful reviews and tips
It’s in the detail. Always include notable information about a place and your experience. Avoid vague, generic, and repetitive comments like reviews that just say “ok”, “good”, or “yum”. Describe the setting, the design, the vibe, the highs and/or lows, and relevant specifics.
- Restaurants, cafes, and bars: Say what you ordered and would recommend or avoid.
- Shops: Describe the selection, price range, service, and the type of clientele who might like it.
Local Guides who duplicate reviews across locations will be removed from the programme.
Take photos that clearly and accurately represent a location
Photos help to tell the story of a place. To do that, it’s important that images are relevant and in focus. It’s helpful to take advantage of natural light, try shots from different angles before uploading the best options, and zoom out enough to capture the entirety of a subject, like a horizontal photo that shows the full exterior of a building, or a restaurant dish shot from above. Also please respect the privacy of others and ask for permission or avoid taking identifiable images of people at places like schools and hospitals.
Dark, blurry, and redundant photos will be removed. Users who duplicate photos across locations, or post images that infringe on copyrights, will also be removed.
Contributions must be based on real experiences and information. Deliberately fake edits, copied or stolen photos, off-topic answers, defamatory language, personal attacks, and unnecessary or incorrect edits are all in violation of our policy. If you see this behaviour, please report it.
Users who abuse this trust will be removed from the Local Guides programme.