private rates

Private rates (formerly known as Qualified Rates, Fenced Rates for Audience Lists, and Google One rates) offer reduced rates for members of a loyalty program or users who are on some types of audience lists.

Private rates are sometimes also called "member rates" and can also be for those who are a part of a marketing list, such as users in specific RLSA or Customer Match audience lists. Private rates can have conditions added to them; for instance, offering a reduced rate to members of a loyalty program who are also using mobile devices. Learn more about private rates.

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