What makes up a hotel booking link ad

After a traveler clicks on a hotel in the hotel search unit (part of Google Search), they can click through to the placesheet for that hotel, where travelers can find hotel booking link ads. The placesheet contains:

What components make up a Hotel placesheet

Step 1The booking module displays the top-ranked hotel booking link ads, and a link to view more prices (which will show all hotel ads under the “Prices” tab). Travelers can adjust prices by check-in and check-out date, as well as the number of guests. In the hotel price feed, you can configure prices to change in response to what the traveler searches for.

Step 2Price view by nightly rate, nightly total, or stay total, allowing travelers to view a hotel’s rates and fees with additional context. This option is also available for all hotel booking link ads within the "Prices" tab.

Step 3Hotel booking link ads, which take travelers to a landing page for a hotel, OTA, or metasearch engine where they can book a room in the selected hotel. You can configure this link to include a small logo and call out attractive hotel features or amenities.

Step 4Hotel name, class, address, phone number, and links to the hotel website or directions. Also included in this section are the average user rating, highlights, and a description of the hotel. Click the hotel name to view more details, including prices, hotel reviews, location information, and photos.

Step 5A “Book a Room” button which takes travelers to a full listing of hotel booking link ads (which is also the “Prices” tab).

If you need help with your hotel ads, please contact us or request to chat with a support specialist.
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