After a traveler clicks on a hotel in the hotel search unit (part of Google Search), they can click through to the placesheet for that hotel, where travelers can find hotel booking links. The placesheet contains:
| Hotel name, class, address, phone number, and links to the hotel website or directions. Also included in this section are the average user rating, highlights, and a description of the hotel. Click the hotel name to view more details, including prices, hotel reviews, location information, and photos. | |
| A “Book a Room” button which takes travelers to a full listing of hotel booking links (which is also the “Prices” tab). | |
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The booking module displays the top-ranked booking links and a link to view more prices (which will show all hotel booking links under the “Prices” tab). Travelers can adjust prices by check-in and check-out date, as well as the number of guests. In your price list, you can configure prices to change in response to what the traveler searches for. |
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View price by nightly rate, nightly total, or stay total, allowing travelers to view a hotel’s rates and fees with additional context. This option is also available for all hotel booking links within the "Prices" tab. |
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Booking link ads, which take travelers to a landing page for a hotel, OTA, or metasearch engine where they can book a room in the selected hotel. You can configure this link to include a small logo and call out attractive hotel features or amenities. Clicks on these links are paid, and this section is labeled with an “Ads” badge. |
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| Free booking links, which are listed under “All options” on the “Overview” and “Pricing” tabs. Clicks on these links are free. |