How travelers find hotel booking links


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1. Searching for hotels on Google

An example of how Hotel ads appear within Google Search

When a traveler searches for hotels on, they may see a mixture of ads (which are marked with an "Ads" badge) and free booking links. Depending on the search, a hotel-specific section may appear among the results, featuring a list of top hotel results. If a traveler clicks the "View [number] hotels" link (or anywhere on the map), they'll be taken to a more complete list of results that includes hotel photos, ratings, prices, and a larger map of property locations.

If a traveler searches for a specific hotel, they'll be presented with information about that hotel, along with booking links to reserve a room for their selected dates.

2. Hotel results deeper dive

An illustration of hotel promotion ads appearing in a list of hotel search results on desktop

When a traveler searches for hotels on, and then clicks "View [number] hotels" (or anywhere on the map), they'll be taken to a more complete list of results. This view includes both a list and a map of hotel search results with hotel names, photos, prices, and ratings.

A traveler can further filter results by check-in date, occupancy, price, amenities, user rating, brand, hotel class, and more.

Clicking on a hotel sends a traveler to the hotel details page.

3. Hotel details page and booking links

An example of a Hotel ads placesheet

The hotel details page contains:

  • Information about the hotel, including contact information, amenities, photos, and user reviews, as well as direct links to the hotel’s website and directions.
  • A “booking module” that contains hotel booking links, which consist of prices and links to book a room in the hotel for a specific check-in date and room occupancy. Paid booking links are labeled with an "Ads" badge, and free booking links are listed under "All options".

When a traveler clicks on a hotel booking link, they’ll be taken to a website to complete the booking.

If you need help with your booking links, contact us or request to chat with a support specialist.

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