1. Hotel searchWhen a traveler searches for a hotel on Google, they’ll see a mixture of text ads (top) and organic hotel listings that appear with hotel photos, ratings, prices, and a map. If a traveler clicks More hotels, they'll be taken to the full view. If they click on a hotel, they'll go straight to the booking module.
A traveler can further filter prices by check-in date and occupancy.
Clicking on a hotel sends a traveler to the Hotel ads booking module.
- A “Book a Room” button allowing a traveler to immediately book a hotel.
- Hotel ads booking links that allow a partner to show the price by a specific check-in date and room occupancy. Booking links can also be configured to show special rates, a logo, and text that calls attention to hotel features.
When a traveler clicks on a booking link, they’ll be taken to a website to complete the booking.
Next: What makes up a Hotel ad