Success stories

Hotel Ads connects travellers searching for hotel rooms to hotels that match their search criteria. By using Hotel Ads, which offers dynamic ads for traveller searches, online travel agencies and direct hotel suppliers have seen increases in bookings, revenue and other business benefits.

Choice Hotels boosts bookings with granular bids

75% Lift in bookings

93% Incremental revenue increase

17% Improvement in ad spend return on investment (ROI)

Choice Hotels International Inc. has more than 550,000 rooms all over the globe. By using Hotel Ads' property-level bids, Choice Hotels boosted its bookings for low-occupancy hotels by offering discounted rates to interested travellers. They also increased their traffic, bookings and business revenue by leveraging occupancy data. Read the Choice Hotels case study

IHG coordinates company's worldwide marketing with Google Hotel Ads

53% Increase in traffic

70% Lift in bookings

78% Lift in revenue

Intercontinental Hotels Group (IHG) wanted to increase its reach, coordinate its media investment efforts across the company and form a cohesive marketing strategy with their stakeholders. With the help of Hotel Ads and Koddi, a marketing technology provider for advertisers in the travel industry, IHG showed how marketing budgets matched to bookings. Read the IHG case study.

AccorHotels uses geotargeting to increase bookings

20% Lift in traffic

65% Lift in bookings

84% Lift in revenue

AccorHotels, a world-leading travel and lifestyle group, wanted to enhance its communication strategy and reach new customers in both established and emerging markets. By using their existing data, Koddi's proprietary bidding algorithms and Hotel Ads' geotargeting features, AccorHotels reached customers who were most likely to convert. Read the AccorHotels case study.