Success stories

Hotel Ads connects travelers searching for hotel rooms to hotels that match their search criteria. By using Hotel Ads, which offer dynamic ads for traveler searches, online travel agencies and direct hotel suppliers have seen increases in bookings, revenue, and other business benefits.

Choice Hotels boosts bookings with granular bids

75%

Lift in bookings

93%

Incremental revenue
increase

17%

Improvement in ad spend
return on investment (ROI)

Choice Hotels International Inc. has more than 550,000 rooms all over the globe. By using Hotel Ads’ property-level bids, Choice Hotels boosted its bookings for low occupancy hotels by offering discounted rates to interested travelers. They also increased their traffic, bookings, and business revenue by leveraging occupancy data. Read the Choice Hotels case study

IHG coordinates company's worldwide marketing with Google Hotel Ads

53%

Increase in traffic

70%

Lift in bookings

78%

Lift in revenue

Intercontinental Hotels Group (IHG) wanted to increase its reach, coordinate its media investment efforts across the company, and form a cohesive marketing strategy with their stakeholders. With the help of Hotel Ads and Koddi, a marketing technology provider for advertisers in the travel industry, IHG showed how marketing budgets matched to bookings. Read the IHG case study.

AccorHotels uses geo-targeting to increase bookings

20%

Lift in traffic

65%

Lift in bookings

84%

Lift in revenue

AccorHotels, a world-leading travel and lifestyle group, wanted to enhance its communication strategy and reach new customers in both established and emerging markets. By using their existing data, Koddi’s proprietary bidding algorithms, and Hotel Ads geo-targeting features, AccorHotels reached customers who were most likely to convert. Read the AccorHotels case study.

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