promoted hotels

An ad format for Hotel Ads partners that enables advertisers to bid a property to prominent placement in the hotel search results. The unit appears at the top of search results in full results view on Google Hotel search, as well as Maps, and are labeled as ads. Promoted hotel ads appear in categorical queries only (for example, “hotels nyc”). Promoted hotels are chosen based on a variety of factors, including hotel ads bid, relevance, and price accuracy.