The process of ensuring accurate hotel location and contact information. Google accepts your Hotel List Feed and attempts to match each entry against our canonical list of hotels. If a property is unmatched, it is flagged and ads for it are not shown until it is matched with a hotel that we know about.
To try and fix your unmatched properties, use the Manual Match Fix tool. Manual Match Fix will provide a list of properties that it believes could be the exact ones you're looking for, allowing you to quickly and easily update your unmatched hotel IDs.
To view a list of all unmatched hotels, use the Matching Report.