This is a search query where a person is searching for a specific hotel. On a desktop, the hotel ad shows on the right side of the search results page, in the knowledge panel.
There are, however, instances where navigational results might show more than one property. For example, a search for "Hilton Seattle" would yield 3 results because there are 3 Hilton hotels in Seattle. In this case, we'll show a 3-pack instead of the knowledge panel.