Brands allow Connectivity Partners (channel managers, property management software providers, etc.) to group properties together under their respective property managers. You can associate brand-specific icons and display names to the set of properties belonging to a brand. By activating brands in your list feed, you'll help increase value for and brand awareness of your property managers.
Benefits of vacation rental brands on Google
- Increase visibility of your Property Managers’ brands to travelers: Increase the reach of your customers’ brands and vacation rentals with Google to find new travelers.
- Streamline your customer onboarding: Unlike prior versions, you're able to own the end-to-end process using the Travel Partner API and Hotel Center UI to ensure frictionless programmatic onboarding of your Property Managers’ brands.
- Drive direct bookings at no additional cost: Users will be pushed directly to your property manager’s landing page to book their stay organically. No commissions or advertising spend is required for the referral traffic to your customers’ websites.
How to configure vacation rental brands and icons
- There are multiple ways to configure brands and icons for your vacation rentals.
You can choose to use Travel Partner API or Hotel Center upload. Refer to Brand support in the Hotel Center for more details.