Connectivity partners: Starter guide

Connectivity partners: How to get started on Google

An illustration displaying 2 business owners and their hotel property.

Why become a Google connectivity partner?

Hundreds of Millions of travelers around the world search for hotels and other lodging on Google every day. By integrating with Google, you can surface and promote availability, rates, and inventory for the hotels you work with.


  • Display your hotels’ availability and rates on Google Search, Maps, and other services
  • Enable the hotel partners you work with to connect with new and returning users
  • Get the performance data and insights to show to even more users

This guide outlines the steps required to integrate property rates and availability with Google for free booking links and/or hotel ads along with the average time required. Integration typically takes between 3 to 9 weeks, but some connectivity partners have taken as little as two weeks to complete an integration and go live on Google.

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