Hotel owners: Starter guide

Hotel owners (Step 1: Identify your hotel)

Identify your hotel

Google needs to have accurate information about your hotel to help travelers locate, communicate, and engage with your listing. Google also needs to verify that the correct owner or manager is authorized to maintain the hotel’s online presence.

Hotel information and management details are confirmed through your Google Business Profile, a free business tool that makes it clear who owns the business and can speak for it. A Business Profile also allows you (or someone you designate) to curate your appearance on Google, receive key notifications from us, and respond to user reviews and photos. Learn how to get started with Google Business Profile by clicking below and reviewing the guide.

Note: You’ll need to establish or confirm your Google Business Profile before moving on to Step 2 of this guide.

Confirm/establish your Google Business Profile

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