When your hotel’s Business Profile is complete, it will appear on Google Maps and Search but without prices. While a profile helps travelers discover your hotel, nightly rates and booking links can help travelers book your hotel directly from your site.
To enable these features, create a Hotel Center account and integrate your rates and availability.
Create a Hotel Center account
To get started, sign up for a Hotel Center account. To ensure a smooth setup, review the essential resources below before submitting your application:
- Integration forms: Use the specific forms for Connectivity Partners and Vacation Rentals.
- Implementation guide: Consult the Starter guide to help you with the sign-up process.
The Hotel Center team will review your application after submission.
Direct integration with Google is currently unavailable due to high demand. To get prices and direct booking links to show next to your hotel information on Google, share your prices with a connectivity partner. A connectivity partner can be a central reservation system (CRS), internet booking engine (IBE), channel manager (CM), or even a property management system (PMS). Here is a full list of partners already integrated with Google.
- If you are working with a connectivity partner that is integrated with Google, reach out to the partner directly and ask them to start sending your rates and availability to Google.
- If you are working with a partner that is not already partnering with Google, have your Connectivity partner follow this starter guide.
- If you have never worked with a connectivity partner, you can visit our partner website to find one that fits your needs.