Vacation Rentals Partner Landing Page Policy

There are 2 ways for a user to reach a partner’s site:

  • Booking link
  • Direct link

Booking link

Booking links appear when Google has a price for the user’s requested itinerary. Google passes this information to the partner via booking link so that the landing page matches what the user requested.

Valid destinations for booking links:

  • Property pages on the partner’s website with the requested dates and price shown to the user
  • Categorical search results on the partner’s site that meet the following conditions:
    • The user’s selected property is the first result at the top of the page and highlighted in some fashion
    • Dates passed from Google are pre-selected in the list view and the price shown to the user

Direct link

Direct links appear when the partner provides them to Google. By default, these links aren't associated with any dates and directly link to the property details page on the partner site. The direct link only appears when Google doesn't have a price for the property.

We accept the following as valid URL destinations for direct links:

  • Property pages on the partners website
    • We prefer a dateless landing page when possible.
    • If this is not available, partners can choose to show their default dates and the price associated with them.
    • The landing page must have the following details (either visible or selectable) shown without any action from the user:
      • Property name
      • Occupancy
      • Description
      • Photos
      • Reviews (if available)
      • Booking links
      • Other attributes when available.

For those partners who don’t have the ability to have a standalone property page (anything beyond a dedicated URL for the property), we will accept a property pinned at the top of a list view, provided it meets the following criteria:

  • The property that the user clicked on must be at the top of the page and highlighted in some way.
    • While there are no specific criteria for what highlight means, it must be clear to the user that the property they chosen is visible in front of them.
  • The pinned card must have the following details (either visible or selectable) shown without any action from the user:
    • Property name
    • Occupancy
    • Description
    • Photos
    • Reviews (if available)
    • Booking links
    • Other attributes when available.
  • The booking links must be visible to the user (if they exist).
    • In the case that the booking links do not exist due to lack of availability, there must be a clear message saying so.
  • The card may be able to be collapsed, however, it should be fully expanded upon a user visiting the site from Google
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