Program basics

Please note that with Ad Grants accounts, there are limits on your AdWords settings:

• A daily budget limit of $329 USD, which is equivalent to about $10,000 USD per month
• Only include keyword-targeted campaigns
• Only include text ads that appear on Google search result pages, in positions below the ads of paying advertisers.
• A maximum cost-per-click (CPC) limit of $2.00 USD for manual bidding.  The Smart Bidding strategies Maximize Conversions, Target ROAS, and Target CPA can bid over $2.00 to help get more conversions if appropriate to your account goals. Note that other Smart Bidding strategies are capped at $2.00 USD CPC.
• There are a number of policies to adhere to.  Check out our Account Compliance Guide for tips.