Program policies

We've grown to proudly serve over 35,000 nonprofits and reviewed our policies to add clarity and raise standards of quality for our free advertising grants. Policies were last updated on January 1, 2018 for all Ad Grantees. 

Please note that we primarily use in-product notifications to communicate personalized suggestions as well as notifications of non-compliance.  After modifying your account to comply with policies, request account reinstatement online. 

We're also committed to helping you use your ad grant successfully. Review our introduction to Ad Grants video and past live streams.  Look out for upcoming live streams, local events, outreach through in-product notifications, and tailored help content to support you more. Connect with members of the Ad Grants team for personalized tips, office hours, and in-person workshops by opting in your preferred email address in your AdWords notification preferences, under "Customized Help & Performance Suggestions."  You can also contact us through our active Online Community Forum. 

Along with the policies specific to Ad Grants, all Ad Grants accounts must also follow standard AdWords policies.