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Program policies

We've grown to proudly serve over 35,000 nonprofits and recently reviewed our policies to add clarity and raise standards of quality for our free advertising grants.

These updates are effective January 1, 2018 for all Ad Grantees.  Please note that we primarily use in-product notifications to communicate personalized suggestions as well as notifications of non-compliance. 

We're also committed to helping you use your ad grant successfully. Look out for upcoming webinars, local events, outreach in our online community forum, and tailored help content to support you more. 

Along with the policies specific to Ad Grants, all Ad Grants accounts need to follow standard AdWords policies as well.