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Mission-based campaigns

The ads and keywords in your AdWords account must reflect the mission of your nonprofit organization and be relevant to your nonprofit's programs and services.

Strictly commercial advertising is not allowed. If you intend to promote products or services, the sales and/or proceeds must directly support the nonprofit.

See the program details in your country for examples on what ads and keywords are acceptable.

Google Ad Grants recipients found in violation of this policy are subject to removal from the program. Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time.

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