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Learn about Merchant Viewer

Merchant Viewer pages combine brand info, reviews from customers, and insights from Google to help you learn more about a business and decide whether to make a purchase.

They are accessed from entry points such as a store’s Google rating or Top Quality Store badge, which can be found on Google services like Search and in other places like a merchant’s website.

Some of the key info on Merchant Viewer pages is outlined below.


Rating and reviews

A business’ store rating is a score out of five. It’s based on a number of sources, including Google Customer Reviews and shopping reviews from supported review partners. Reviews from customers are available to read on the page.


Store insights panel

The store insights panel shows you the overall shopping experience of an online store. Info is provided by the business or sourced from the web. It’s then rated in various categories based on how it compares to other stores on Google.

The ratings displayed are:

  • Exceptional: A business is amongst the very best in that area.
  • Great: A business is well above average.
  • Good: A business falls somewhere in the middle.
  • Fair: A business is below the average.
  • Low: A business is well below the average.

The categories measured are:

  • Shipping: The cost and speed of shipping options offered by a business. A higher rating indicates that a business offers fast and low-cost or no-cost options compared to others.
  • Returns: The cost of returns and the amount of time that a business will accept returns for. A higher rating indicates that a business offers no-cost or low-cost returns for a longer period compared to others.
  • Pricing: The cost of products that a business sells. A higher rating indicates that products are competitively priced compared to others.
  • Payment options: The number of payment types a business accepts. A higher rating indicates more payment types accepted, such as different credit cards, e wallets, or 3rd party payment options like PayPal.
  • Website quality: Key website performance metrics. A higher rating may indicate things like easy navigation or an easy checkout experience.

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