Understand your personalized Google Play Experience
To help improve your experience, Google Play can provide you with relevant content tailored for you, which can include app and book recommendations, offers, and search results. These recommendations and offers can be presented in Google Play, as well as in apps and games managed by Google Play to help provide you with the best experience across the Play ecosystem. Some examples of the activity Play uses to personalize your experiences are your searches, impressions, activity related to Google Play Games and your Google Play Games Profile, and your app activity.
Turn personalization & activity collection on or off
To edit your Google Play personalization settings:
- Open the Google Play Store
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- Tap your Profile picture
Personalization in Play
- Turn Web & App Activity on or off.
Personalization in Play Tips:
- When you turn on Web & App Activity, you may get faster and improved search results, app and content recommendations and offers based on your activity, and faster app updates for the apps you use most often.
- When you turn off Web & App Activity, Google Play will not save your future app activity or be able to use that data to personalize your Google Play experience.
Learn more about Web & App Activity.
Manage your personalization preferences
Important: If Web & App Activity is turned off, you can’t manage Play personalization options.
If you don’t want to turn on personalization for all data types, you can control which types of data in your account Play uses to personalize results and recommendations for you in the Google Play Store.
Tip: Your changes may take up to 24 hours to take effect.
Your device detailsPlay may use information about devices that you’ve used with Google Play, such as make or model, to provide more personalized experiences.
To control whether Play can use information about the devices associated with your account to improve personalization:
- Open the Google Play Store
- Tap your Profile picture
- Turn Your device details on or off.
If you turn off device details-based personalization, Play will continue to use device details to ensure we deliver the right experience while you are browsing the Play Store in order to ensure we can deliver the right apps and games for your devices.
You can personalize your experience based on items you’ve bought or acquired through Play, like apps, books, or games. You can tell Play not to use data associated with that item for personalization within the Play Store and other experiences across the Play ecosystem. For example, if you turn off personalization for a particular app, then data such as app activity, purchases, offers, when you installed or uninstalled that app, and activity related to Google Play Games and your Google Play Games Profile associated with that app will not be used for personalization.
To control which items may be used to personalize your experience:
- Open the Google Play Store
- Tap your Profile picture
- Under “Your Play content,” tap Manage.
- Under “Your content,” turn specific apps or content on or off.
Choose how long your data is stored
You can choose how long your Play history information is saved, and delete it any time.
To change the amount of time your Play history information is stored:
- Open the Google Play Store
- Tap your Profile picture
- Under “Auto-delete (On),” tap Deleting history older than X months.
- If you have previously turned off auto-delete, under “Auto-delete (Off),” tap Choose an auto-delete option.
- Choose the option for how long you want to keep your activity.
- Tap Next.
- To save your preferred duration, tap Confirm.
View your recent Play history
You can review the Play Store activity collected in your Play history.
To view your recent Play history:
- Open the Google Play Store
- Tap your Profile picture
- At the bottom half of the screen, you’ll find your recent Play history.