Subscriptions

Any new apps or app updates published after April 16, 2020 will immediately be subject to the latest version of the Developer Program Policies. Apps available on Google Play as of April 16, 2020 will have 60 days from this date to come into compliance.

You, as a developer, must not mislead users about any subscription services or content you offer within your app. It is critical to communicate clearly in any in-app promotions or splash screens.

In your app: You must be transparent about your offer. This includes being explicit about your offer terms, the cost of your subscription, the frequency of your billing cycle, and whether a subscription is required to use the app. Users should not have to perform any additional action to review the information.

Examples of common violations
  • Monthly subscriptions that do not inform users they will be automatically renewed and charged every month.
  • Annual subscriptions that most prominently display their pricing in terms of monthly cost.
  • Subscription pricing and terms that are incompletely localized.
  • In-app promotions that do not clearly demonstrate that a user can access content without a subscription (when available).
  • SKU names that do not accurately convey the nature of the subscription, such as "Free Trial" for a subscription with an auto-recurring charge.
 

① Dismiss button is not clearly visible and users may not understand that they can access functionality without accepting the subscription offer.

② Offer only displays pricing in terms of monthly cost and users may not understand that they will be charged a six month price at the time they subscribe.

③ Offer only shows the introductory price and users may not understand what they will automatically be charged at the end of the introductory period.

④ Offer should be localized in the same language as the terms and conditions so that users can understand the entire offer.

COLLAPSE ALL EXPAND ALL

 

 

Free Trials & Introductory Offers

Before a user is enrolled in your subscription: You must clearly and accurately describe the terms of your offer, including the duration, pricing, and description of accessible content or services. Be sure to let your users know how and when a free trial will convert to a paid subscription, how much the paid subscription will cost, and that a user can cancel if they do not want to convert to a paid subscription.
Examples of common violations
  • Offers that do not clearly explain how long the free trial or introductory pricing will last.
  • Offers that do not clearly explain that the user will be automatically enrolled in a paid subscription at the end of the offer period.
  • Offers that do not clearly demonstrate that a user can access content without a trial (when available).
  • Offer pricing and terms that are incompletely localized.
 

① Dismiss button is not clearly visible and users may not understand that they can access functionality without signing up for the free trial.

② Offer emphasizes the free trial and users may not understand that they will automatically be charged at the end of the trial.

③ Offer does not state a trial period and users may not understand how long their free access to subscription content will last.

④ Offer should be localized in the same language as the terms and conditions so that users can understand the entire offer.

 

Subscription Management & Cancellation

As a developer, you must ensure that your app(s) clearly disclose how a user can manage or cancel their subscription.

If a user cancels a subscription purchased from an app on Google Play, our policy is that the user will not receive a refund for the current billing period, but will continue to receive their subscription content for the remainder of the current billing period, regardless of the cancellation date. The user's cancellation goes into effect after the current billing period has passed.

You (as the content or access provider) may implement a more flexible refund policy with your users directly. It is your responsibility to notify your users of any changes to your subscription, cancellation and refund policies and ensure that the policies comply with applicable law.

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