Spam

We don't allow apps that spam users or Google Play, such as apps that send users unsolicited messages or apps that are repetitive or low-quality.

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Message Spam

We don’t allow apps that send SMS, email, or other messages on behalf of the user without giving the user the ability to confirm the content and intended recipients.
Examples of common violations
  • When the user presses the ‘Share’ button, the app sent messages on the user’s behalf without giving them the ability to confirm the content and intended recipients:

 

Webviews and Affiliate Spam

We don’t allow apps whose primary purpose is to drive affiliate traffic to a website or provide a webview of a website without permission from the website owner or administrator.
Examples of common violations
  • An app whose primary purpose is to drive referral traffic to a website to receive credit for user sign-ups or purchases on that website.
  • Apps whose primary purpose is to provide a webview of a website without permission:

         ① This app is called “Ted’s Shopping Deals” and it simply provides a webview of Google Shopping.

 

Repetitive Content

We don't allow apps that merely provide the same experience as other apps already on Google Play. Apps should provide value to users through the creation of unique content or services.
Examples of common violations
  • Copying content from other apps without adding any original content or value.
  • Creating multiple apps with highly similar functionality, content, and user experience. If these apps are each small in content volume, developers should consider creating a single app that aggregates all the content.
 

 

Made for Ads

We don’t allow apps that display interstitial ads repeatedly to distract users from interacting with an app and performing in-app tasks.
Examples of common violations
  • Apps where an interstitial ad is placed after a user action (including but not limited to clicks, swipes, etc.) in a consecutive manner.

    The first in-app page has multiple buttons to interact with. When the user clicks Start app to use the app, an interstitial ad pops up. After the ad is closed, the user returns to the app and clicks Service to start using the service, but another interstitial ad appears.


    On the first page, the user is led to click Play as it is the only button available to use the app. When the user clicks it, an interstitial ad shows up. After the ad is closed, the user clicks Launch as it is the only button to interact with, and another interstitial ad pops up.

 

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