Inappropriate Content

To ensure that Google Play remains a safe and respectful platform, we've created standards defining and prohibiting content that is harmful or inappropriate for our users.

COLLAPSE ALL EXPAND ALL

 

Sexual Content and Profanity

We don't allow apps that contain or promote sexual content or profanity, including pornography, or any content or services intended to be sexually gratifying. Content that contains nudity may be allowed if the primary purpose is educational, documentary, scientific or artistic, and is not gratuitous.

Examples of common violations
  • Depictions of sexual nudity, or sexually suggestive poses in which the subject is nude, blurred or minimally clothed, and/or where the clothing would not be acceptable in an appropriate public context.
  • Depictions, animations or illustrations of sex acts, or sexually suggestive poses or the sexual depiction of body parts.
  • Content that depicts or are functionally sexual aids, sex guides, illegal sexual themes and fetishes.
  • Content that is lewd or profane - including but not limited to content which may contain profanity, slurs, explicit text, adult/sexual keywords in the store listing or in-app.
  • Content that depicts, describes, or encourages bestiality.
  • Apps that promote sex-related entertainment, escort services, or other services that may be interpreted as providing sexual acts in exchange for compensation.
  • Apps that degrade or objectify people. 

 

Hate Speech

We don't allow apps that promote violence, or incite hatred against individuals or groups based on race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic that is associated with systemic discrimination or marginalization.

Apps which contain EDSA (Educational, Documentary, Scientific, or Artistic) content related to Nazis may be blocked in certain countries, in accordance with local laws and regulations.

Examples of common violations
  • Content or speech asserting that a protected group is inhuman, inferior or worthy of being hated.
  • Apps that contain hateful slurs, stereotypes, or theories about a protected group possessing negative characteristics (e.g. malicious, corrupt, evil, etc.), or explicitly or implicitly claims the group is a threat.
  • Content or speech trying to encourage others to believe that people should be hated or discriminated against because they are a member of a protected group.
  • Content which promotes hate symbols such as flags, symbols, insignias, paraphernalia or behaviors associated with hate groups.

 

Violence

We don't allow apps that depict or facilitate gratuitous violence or other dangerous activities. Apps that depict fictional violence in the context of a game, such as cartoons, hunting or fishing, are generally allowed. 
 

Examples of common violations
  • Graphic depictions or descriptions of realistic violence or violent threats to any person or animal.
  • Apps that promote self harm, suicide, eating disorders, choking games or other acts where serious injury or death may result.

Terrorist Content

We do not permit terrorist organizations to publish apps on Google Play for any purpose, including recruitment.

We don't allow apps with content related to terrorism, such as content that promotes terrorist acts, incites violence, or celebrates terrorist attacks. If posting content related to terrorism for an educational, documentary, scientific, or artistic purpose, be mindful to provide enough information so users understand the context.

 

Sensitive Events

We don't allow apps that lack reasonable sensitivity towards or capitalize on a natural disaster, atrocity, conflict, death, or other tragic event. Apps with content related to a sensitive event are generally allowed if that content has EDSA (Educational, Documentary, Scientific, or Artistic) value or intends to alert users to or raise awareness for the sensitive event. 
 

Examples of common violations
  • Lacking sensitivity regarding the death of a real person or group of people due to suicide, overdose, natural causes, etc.
  • Denying a major tragic event.
  • Appearing to profit from a tragic event with no discernible benefit to the victims.

 

Bullying and Harassment

We don't allow apps that contain or facilitate threats, harassment, or bullying.

Examples of common violations
  • Bullying victims of international or religious conflicts.
  • Content that seeks to exploit others, including extortion, blackmail, etc.
  • Posting content in order to humiliate someone publicly.
  • Harassing victims, or their friends and families, of a tragic event.

 

Dangerous Products

We don't allow apps that facilitate the sale of explosives, firearms, ammunition, or certain firearms accessories.

  • Restricted accessories include those that enable a firearm to simulate automatic fire or convert a firearm to automatic fire (e.g. bump stocks, gatling triggers, drop-in auto sears, conversion kits), and magazines or belts carrying more than 30 rounds.

We don't allow apps that provide instructions for the manufacture of explosives, firearms, ammunition, restricted firearm accessories, or other weapons. This includes instructions on how to convert a firearm to automatic, or simulated automatic, firing capabilities.

 

Marijuana

We don't allow apps that facilitate the sale of marijuana or marijuana products, regardless of legality.

Examples of common violations
  • Allowing users to order marijuana through an in-app shopping cart feature.
  • Assisting users in arranging delivery or pick up of marijuana.
  • Facilitating the sale of products containing THC(Tetrahydrocannabinol), including products such as CBD oils containing THC.

 

Tobacco and Alcohol

We don't allow apps that facilitate the sale of tobacco (including e-cigarettes and vape pens) or encourage the illegal or inappropriate use of alcohol or tobacco.

Examples of common violations
  • Depicting or encouraging the use or sale of alcohol or tobacco to minors.
  • Implying that consuming tobacco can improve social, sexual, professional, intellectual, or athletic standing.
  • Portraying excessive drinking favorably, including the favorable portrayal of excessive, binge or competition drinking.

 

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue