Translate and localize your app

To provide a localized experience for your users around the world, you can add translations for your app's store listing page, APK files, strings, or in-app products. You can add them yourself or purchase and apply them through Play Console. You can also use Play Console's free machine translation service to translate your app into select languages.

Add translations for your app

If a user's language preference matches the translation languages you've added, they'll see the translated version of your app. You can also add localized graphic assets for your store listing pages.

If you add text translations without localized graphic assets, your app's graphic assets will be shown from the default language.

Note: Store listing localization is one of two ways that Play Console can help you deliver differentiated experiences to users in different locations. To deliver different store listings by country/region (versus language), we recommend creating custom store listings.

Language recommendations

In some cases, you may notice a banner in Play Console with translation recommendations that are likely to increase installs. 

When enough data is available, these recommendations will be based on the following:

  • Your app’s current install distribution for each language is compared with other apps in the same category.
  • Your app’s current install growth for each language is compared with other apps in the same category.
  • Your app’s category and the language preferences for that category.
  • Your app’s current conversion rate for each language.
  • The potential market for each language.

Updated translations

If you're submitting a translation request for an app with previous translations, keep in mind:

  • You should translate any text that's been updated since the previous release. You don’t need to submit previously translated strings.
  • When you place an order, we compare the text with your previous orders. Any existing text will be excluded from the order so you only pay for the new text.
  • If you'd like to submit all text for translation (including previously translated strings), uncheck the box next to "Reuse translated strings from previous orders" on the Select what to translate page when purchasing your translation.

Check order status

To check the status of your translation purchases:

  1. Open Play Console and go to the Translation service page (Grow users > Store presence > Translation service).
  2. For each order, you'll see the date of purchase, requested languages, status, and the price paid. You can select a row to view more details.

Contact translation vendor

To contact your translation vendor:

  1. Open Play Console and go to the Translation service page (Grow users > Store presence > Translation service).
  2. Next to your order, click the three dots icon  > Contact service provider.

View or check your translations

To view your app in another language and check your app's translations, you'll need to change the language on your Android device. To do this:

  1. On your device, open the Settings app .
  2. Select Language and input > Language.
  3. Select the language you want to view.
  4. Review your app.

Request a VAT invoice

If you need a Value-Added Tax (VAT) invoice for your translation order, go to the Google payments Help Center.

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