Create promotions

By creating promotions in the Play Console, you can give users a free paid app, in-app product or subscription with a promo code.

Set up a promotion

Step 1: Get your app ready to use promo codes

In-app purchases: If you want to offer promo codes for in-app purchases, you need to integrate In-app Promotions in your app. Keep in mind promo codes can't be used for inactive in-app products.

Paid apps: To offer promo codes for paid apps, you can skip this step and begin with step 2.

Step 2: Review promo code limits & availability

How many promo codes can I create?

You can create up to 500 promo codes per quarter across all managed products in an app. You can use any combination of paid app and in-app promo codes, such as:

  • 500 paid app promo codes, or
  • 500 promo codes for one in-app product, or
  • 250 paid app promo codes + 250 promo codes for one in-app product, or
  • 100 promo codes for five in-app products

For subscription promotions, you can create up to 10,000 promo codes per quarter per subscription product. This does not count towards the limit of promo codes for managed products.

Note: Once you create a promotion, you can't change the number of promo codes in that promotion or switch promo codes to a different type (e.g. change a paid app promo to a managed product promo).

What happens to my promo codes at the end of a quarter?

  • New codes: If it's the first day of a new quarter and you can't create new codes yet, wait 24 hours and try again.
  • Unused codes: If you don't use all of your promo codes in a quarter, you'll lose access to them. Unused codes won't carry over to the next quarter.
  • Processed codes: Users can redeem promo codes on the Play Store up until the promotion end date you entered in the Play Console. Promotions can last up to one year.
Step 3: Set up a promotion in the Play Console
  1. Go to your Play Console.
  2. Select an app.
  3. Select User acquisition > Promotions > Add new promotion.
  4. Review and agree to the Terms of Use.
  5. Follow the on-screen instructions to name your promotion, set up start and end dates, select your promotion type, and enter the number of promo codes you want to create.
  6. To turn the promotion on during the start and end dates you entered, set the status to On.
  7. Select Create.
  8. Wait several seconds and select the download link.

Your codes will download to a CSV file. To share with users, you can print the codes or send a deep link allowing users to redeem the codes via email or a notification within your app.

Review and update promotions

In your Play Console, you can access active and paused promotions.

  • Active: Users can redeem your promo codes since it's within the start and end date for the promotion.
  • Paused: Users can't redeem your promo codes until you turn the promotion back on. On your Promotions page in the Play Console, make sure you've set the status to On and set the end date in the future.

Note: After a promotion’s end date has passed, the promo code is expired. After the promo code is expired, users can’t redeem the code, and you can’t view or update the code on your Play Console.

Update a live or paused promotion
  1. Go to your Play Console.
  2. Select an app.
  3. Select User acquisition > Promotions.
  4. Select "Active promotions" from the drop-down Drop-down arrow.
  5. You can make updates to the promotion name, start and end date, status (on or off), and item type (paid app or in-app product).
    • Update a start date: If you change a promotion start date to a future date, you're pausing the promotion until that date.
    • Update an end date: You can only update a promotion end date to a future date.

Was this helpful?
How can we improve it?