Create a Google Ads campaign for your app

To promote your app through ads, you can create a Google Ads Universal App Campaign or manage existing campaigns from your Play Console.

About Universal App Campaigns

To find out where your ads might appear and how they display with a Universal App Campaign, go to the Google Ads Help Centre.

Create a campaign

Before users can create a Google Ads campaign, the account owner needs to create the first campaign or link to an existing Google Ads account. For future campaigns, other users with the 'Create Google Ads campaigns' permission can create campaigns.

Note: To connect an existing Google Ads account to your Google Play developer account, select Settings Settings > Linked accounts.

To create a campaign:

  1. Sign in to your Play Console.
  2. Select an app.
  3. On the left-hand menu, select User Acquisition > Google Ads campaigns > New campaign.
    • If you don't have an Google Ads account, select Create a new account.
  4. You'll be taken to Google Ads. To finish creating your campaign, follow the onscreen instructions.

For details on how to upload image assets, set up your ad text and more, go to the Google Ads Help Centre.

Translate campaigns

To purchase ad translations, review the instructions on translate & localise your app.

Manage campaigns

After you've created a Google Ads campaign, you can review budgets, costs, statuses and app installs.

  1. Sign in to your Play Console.
  2. Select an app.
  3. On the left-hand menu, click User Acquisition >  Google Ads Campaigns. If you need to make changes to a campaign, click a campaign link in the table. You'll be linked to Google Ads to manage your campaign settings.

Related content

Review the best practices for creating Universal App Campaigns.

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