Link your developer account to Google services

You can link your Google Play developer account to select accounts and services, including Google Ads, Google Marketing Platform, Firebase and the Google payments centre.

Link accounts or projects

Google Ads

Play Console account owners can send link requests from the Play Console to Google Ads accounts to give permission to target campaigns to users.

How linking works

When you link a Google Ads and Google Play Developer account, Google Ads account owners will gain access to automatically generated remarketing lists for apps published on your developer account.

You can remove a linked account at any time. If a linked account is removed, Google Ads remarketing lists based on apps in the linked developer account will be disabled, and any ads targeting those lists may not run. For information on how Google Ads accounts can use linked developer accounts, visit the Google Ads Help Centre.

Send link requests

  1. Open Play Console and go to the Linked accounts page (Settings Settings > Developer accountLinked accounts).
  2. Under 'Google Ads', click Link Google Ads account.
  3. Type the Google Ads customer ID.

An email request will be sent to the Google Ads account. Google Ads account administrators can review link requests by signing in to their Google Ads accounts and clicking Settings Settings > Linked accounts.

Firebase

How linking works

If you use Firebase to build Android apps, you can link your Firebase projects to Google Play to allow:

  • Google Play data on Firebase: including crash and in-app purchase data
  • Google Analytics data on the Play Console: including Google Analytics for Firebase and crash reporting

Link or unlink a project

Your Play Console account can link to multiple Firebase projects, but each Firebase project can only link to one Play Console account.

Before you start

To link or unlink your Play Console account to a Firebase project, you need:

  1. To use the same Google Account on the Play Console and Firebase console, and
  2. To be the Play Console account owner, and
  3. To be one of the Firebase project owners

Steps

  1. Open Play Console and go to the Linked accounts page (Settings Settings > Developer accountLinked accounts).
  2. Under 'Firebase':
    • To link a project, click Link Firebase project.
    • To unlink a project, select Unlink. If you unlink a Firebase project from your Google Play Developer account, previously shared data will remain accessible on both services.

Note: To find out more about Firebase, including how to link and unlink to Google Play from the Firebase console, go to the Firebase Help Centre.

Google Marketing Platform

If you or the advertising agency that you're working with wants to use Campaign Manager 360 or Display & Video 360 to track app install conversions, you can send an account link request from a Google Marketing Platform account to your Google Play developer account.

Important: Link requests need to be sent from CM360 or Display & Video 360 and approved on your Play Console. You can only accept, reject or remove requests on the Play Console.

You can remove a linked account at any time. If a linked account is removed, tracking in Google Marketing Platform for apps from the linked developer account will be disabled.

Review link requests

After an account administrator requests to link a Google Ads or Google Marketing Platform account to your developer account, you'll receive an email notification. You can also review requests on your Play Console settings page.

  1. Open Play Console and go to the Linked accounts page (Settings Settings > Developer accountLinked accounts).
  2. Under 'Actions', approve or reject the link request.

Revoke links to other accounts

To remove links to Google Ads or Google Marketing Platform accounts:

  1. Open Play Console and go to the Linked accounts page (Settings Settings > Developer accountLinked accounts).
  2. Under 'Actions', click Unlink account.

Related articles

Learn how to link a Google Play Developer and Google payments centre account.

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