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Translate & localize your app

To provide a localized experience for your users around the world, you can add translations for your app's Store Listing page, APK file, in-app products, or AdWords campaigns.

Add translations for your Store Listing

If a user's language preference matches the translation languages you've added, they'll see your app's translated version. You can also add localized graphic assets for your Store Listing pages.

If you add text translations without localized graphic assets, your app's graphic assets will be shown from the default language.

Add your own text translations & localized graphic assets
  1. Sign in to your Google Play Developer Console.
  2. Select an app.
  3. On the left menu, click Store Listing.
  4. Under "Product Details," click Manage translations > Add your own translation text.
  5. Choose a language.
  6. Add your translations.
  7. Near the top of the page, click Publish app (new apps) or Submit update (existing apps).
Purchase text translations

Using our App Translation Service, you can buy translation services from a professional third-party vendor. You'll work directly with the vendor to manage translations and address any support issues.

Keep in mind translations aren't available for all source and target language combinations.

  1. Sign in to your Google Play Developer Console.
  2. Select an app.
  3. On the left menu, click Store Listing.
  4. Under "Product Details," click Manage translations > Purchase translations.
  5. Select the source language used in your original text.
  6. Under "Store Listing," review or add your text.
  7. Select target languages for translation.
  8. Complete your purchase.
If you don't add or purchase translations

While it's best to use translations by native speakers, automated translations of your app's Store Listing will be available to Google Play users.

If users visit your app's Store Listing on Google Play in a language that you haven't translated, they can choose to view an automated translation of your app's page. Near the top of the page, there will be a notification that explains the translation has been done automatically, along with an option to view the Store Listing in its default language instead.

Note: Automated translations aren't available in Armenian, Raeto-romance, Tagalog and Zulu.

Purchase other app translations

Using the App Translation Service, you can purchase professional translations of your APK strings, in-app items, or AdWords campaigns. You'll work directly with the vendor to manage translations and address any support issues.

Keep in mind translations aren't available for all source and target language combinations.

APK text strings
  1. Sign in to your Google Play Developer Console.
  2. Select an app.
  3. On the left menu, click APK.
  4. Near the bottom of the page under "App Translation Service," click Start or check progress.
  5. Select the source language used in your original text.
  6. Under "APK," add your XML source file.
    • To upload screenshots and other documentation to help translators, check "Add images for context to help improve translation quality" and add files.
  7. Select target languages for translation.
  8. Complete your purchase.

Once you've added translations for your app's text strings, you can upload the translated APK file to Google Play. If a user's language preference matches the translation languages you've added, they'll see the translated version.

In-app products

Purchase translations

  1. Sign in to your Google Play Developer Console.
  2. Select an app.
  3. On the left menu, click In-app Products.
  4. Near the bottom of the page under "App Translation Service," click Start or check progress.
  5. Select the source language used in your original text.
  6. Under "In-app Products," choose what you want to translate.
  7. Select target languages for translation.
  8. Complete your purchase.
  9. Once your translations are completed, you'll receive an email notification.

Apply translations

After your translations are completed, here's how to apply your translations:

  1. Sign in to your Google Play Developer Console.
  2. Select an app.
  3. On the left menu, click In-app Products.
  4. Near the bottom of the page under "App Translation Service," click Start or check progress.
  5. Next to each language, click Apply.
Ad campaigns

Purchase translations

Once you've created an AdWords campaign for your default language, you can purchase translations to target users in other languages.

  1. Sign in to your Google Play Developer Console.
  2. Select an app.
  3. On the left menu, click User Acquisition > AdWords Campaigns.
  4. Under "App Translation Service," select Start or check progress.
  5. Select the source language used in your original text.
  6. Under "Ad Text," select the campaign(s) you want to translate.
  7. Select target languages for translation.
  8. Complete your purchase.

Create ad campaigns from completed translations

You'll receive an email when your ad translations are ready. To apply your translations:

  1. Sign in to your Google Play Developer Console.
  2. Select an app.
  3. On the left menu, click User Acquisition > AdWords Campaigns.
  4. Under "Translation Service," select Start or check progress.
  5. Select the "Ad Text" tab.
  6. Next to the order your want to set up, select the down arrow Drop-down arrow.
  7. Next to each language, click Create campaign.
  8. Follow the steps to finish setting up your campaign.

Related Content

Learn more about localizing your app.

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