Rating your application content for Google Play

Developers must rate their applications before publishing to Google Play. The Google Play ratings system consists of four levels:

  • Everyone
  • Low maturity
  • Medium maturity
  • High maturity

To rate your app:

  1. From the All Applications page, click the app you want to rate
  2. Click Store Listing
  3. Scroll down to Categorization and choose the appropriate rating from the Content rating drop-down
  4. Click Save and publish at the top of the page

Guidelines

These guidelines apply to all content in your app, including user generated content, in-app products, and advertisements. All applications should adhere to the Google Play Developer Content Policy.

 

Alcohol, Tobacco, and Drugs

Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that include references to alcohol, tobacco, and drugs
Apps that focus primarily on consumption or sale of alcohol, tobacco, or drugs
Apps that contain illegal content Not permitted on Google Play
 

Gambling

Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that include gambling themes or simulated gambling
Apps that facilitate real gambling Not permitted on Google Play
 

Hate

Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that include inflammatory content
Apps that include Hate Speech Not permitted on Google Play
 

Location

Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that access user location
Apps that publish or share user location
 

Profanity and Crude Humor

Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that include profanity or crude humor
 

Sexual and Suggestive Content

Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that include sexual or suggestive references
Apps that focus on sexual or suggestive references
Apps that include pornography Not permitted on Google Play
 

User Generated Content and User to User Communication

Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that host any user generated content or enable communication between users
Apps that focus on allowing users to find each other and communicate
 

Violence

Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that include mild cartoon or fictional violence
Apps that include realistic or intense fictional violence
Apps that include graphic violence
Apps that include gratuitous real violence Not permitted on Google Play