Graphic assets, screenshots, & video

By adding screenshots and video that showcase your app's features and functionality on your app's Store Listing page, you can help your app attract new users on Google Play.

Graphic assets, screenshots, and video are used to highlight and promote your application on Google Play and other Google promotional channels.

  • To restrict the promotion of your app across Google-owned properties, you can check the "Marketing opt-out" checkbox on your app's Pricing & Distribution page.

You can manage your graphic assets on your app's Store Listing page on the Google Play Developer Console. Here's how to get there:

  1. Sign in to your Google Play Developer Console.
  2. Click All applications All Applications.
  3. Select an app.
  4. On the left menu, click Store Listing.
    • Under "Graphic assets", you can upload your images and add a YouTube video.
Screenshots

You can upload up to 8 screenshots for each supported device type: Phone, 7-inch tablet, 10-inch tablet, and Android TV.

  • To upload screenshots for an Android Wear app, use the "Phone" category.

Note: TV screenshots will only be displayed on Android TV devices. To distribute to Android TV, at least one TV screenshot and an Android TV banner image are required.

Requirements

To publish your Store Listing, you must provide a minimum of 2 screenshots.

  • JPEG or 24-bit PNG (no alpha)
  • Minimum dimension: 320px
  • Maximum dimension: 3840px
  • The maximum dimension of your screenshot cannot be more than twice as long as the minimum dimension.

Designed for tablets

For your app to be viewed in the Designed for tablets section of Google Play, you need to upload tablet screenshots. To optimize your store listing for tablets, review the Tablet App Quality Checklist.

Where they're displayed

Your uploaded screenshots will be displayed on your app's details page on the Google Play website and Android app.

Note: If a video is available, it will always be the first thumbnail shown on Google Play. It will be followed left-to-right by the screenshots best suited for the device the user is browsing on. On the Google Play web store (play.google.com), tablet screenshots are prioritized and appear before phone screenshots.

High-res icon

To publish your Store Listing, a high-res icon is required. The high-res icon does not replace your app's launcher icon, but should be a higher-fidelity, higher-resolution version that follows the same design guidelines.

Requirements

  • 32-bit PNG (with alpha)
  • Dimensions: 512px by 512px
  • Maximum file size: 1024KB

Where it's displayed

Your high-res icon is used in various locations on Google Play.

Feature graphic

Your feature graphic is a powerful tool to show off your creative assets and attract users. A Feature Graphic is required in order to be featured anywhere within Google Play.

For detailed information about the app feature graphic, go to the Android Developers Blog.

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 1024px by 500px

Where it's displayed

The feature graphic is displayed at the top of your Store Listing page in the Play Store app. If you've added a promo video, a Play button will overlay your feature graphic so users can play your promo video.

Tips

  • Don't include any copy or important visual information near the borders of the asset - specifically near the bottom third of the frame.
  • Try to center align any logo/copy information in the vertical and horizontal center of the frame.
  • If adding text, use large font sizes.
  • Your graphic may be displayed alone without the app icon.
Promo graphic

The promo graphic is used for promotions on older versions of the Android OS (earlier than 4.0). This image is not required to submit an update for your Store Listing.

Requirements

  • JPG or 24-bit PNG (no alpha)
  • Dimensions: 180px by 120px
Banner asset (Android TV)

To publish an Android TV-enabled app, a banner asset is required. When you're creating a banner asset, think of it like your app’s icon on Android TV.

Note: Your app's banner asset will only be displayed on Android TV devices.

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 320px by 180px
Promo video

You can add a promotional YouTube video to your store listing by entering a URL in the "Promo video" field. While a promo video is not required, it's highly recommended as a fun, engaging way to show your potential users the features of your app.

Note: Make sure to use an individual video's YouTube URL, not a YouTube playlist or channel URL.

Where it's displayed

The promo video appears in the first position of your graphic assets on the Google Play web store (play.google.com). If you're using the Google Play Store Play Store app, a Play button overlays the feature graphic at the top of a store listing.

Tips

  • Keep your videos short (30 seconds to 2 minutes) and focus on the most compelling features first.
  • If you have a device running Android 4.4 Kitkat or above, use the adb shell command screenrecord to capture video directly from your device.