Tax and compliance settings for paid apps, subscriptions and in-app products

If you’re distributing a paid app, or if your app offers subscriptions or in-app products, you may need to provide information about the product that you’re distributing for consumer law or tax purposes.

You can provide this information in the 'Tax and compliance' section when setting your app prices in Play Console, and when managing prices for subscriptions or in-app products.

Providing tax and compliance information in Play Console

You can set and manage prices from the following pages in Play Console:

When setting your app prices, and when managing prices for subscriptions or in-app products, the selections listed below are available in the 'Tax and compliance' section.

Digital content or service classification

If your app can be distributed to users in the European Economic Area (EEA), you must tell us whether your product is digital content or a service.

You must consult Directive 2011/83/EU of the European Parliament and of the Council and the Directive (EU) 2019/770 of the European Parliament and of the Council to determine if your product should be classified as a 'Service' or 'Digital content'. If in doubt as to whether your product is digital content or a service, classify as a service.

Note: The withdrawal regime under EEA consumer laws depends on this classification. For products classified as digital content, the right of withdrawal will be excluded. Products classified as a 'Service' are eligible for a refund within 14 days of purchase.

Reduced VAT rates for digital news and books

Developers who sell digital news, magazines, newspapers, books or audiobooks in various countries/regions may be eligible for reduced VAT rates. It is your responsibility to evaluate local regulations to determine eligibility.

Once you have determined any reduced rates that you qualify for, you can select the appropriate rates for each country/region where you are eligible.

US streaming tax

You must tell us if your app contains streaming products to correctly charge US state and local sales tax. You can find additional information about the states in which Google is responsible for determining, charging and remitting sales tax in this article.

Streaming products include audio or video data transmission in a continuous flow over a wired or wireless network connection.

Examples include music, movie, TV show and podcast streaming services.

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