Check or change sales tax rates

Merchants can use payments center to set sales tax rates for purchases made by users in Canada and the United States and see the rates for purchases in European Union (EU) countries, Albania, China, Morocco, Norway, and South Korea in their payments profile. We’ll automatically apply the tax rates you set when the customer completes a purchase.

Region and country-specific guidelines

Sales tax: You can set individual sales tax rates for US customers depending on state or you can choose to accept the rates set by Google’s third-party partner.

Tax rate data is provided by a third party, so Google can’t guarantee the accuracy of these rates.

Communications and Amusement Taxes: Certain states have taxes like amusement tax and communications tax on streaming products. You can choose to set individual tax rates for US customers by state or accept the rates set by Google’s third-party partner. The tax rate varies based on state and/or local jurisdiction as mentioned below.

  • Florida: Communications Services Tax (7.44% state rate plus local rates ranging from 0.1% to 7.6%)
  • Illinois: Chicago Amusement Tax (9%), Evanston Amusement Tax (5%), Bloomington Amusement Tax (4%)
  • Kentucky: Telco/Excise Gross Receipts Tax (3% state excise tax with a 2.4% state gross revenues tax)
  • Kentucky: Utility Gross Receipts License Tax (various rates established by local jurisdictions, generally 0% or 3%)
  • Utah: Multi-Channel Video or Audio Service Tax (6.25% state rate)

Important: Google can't provide advice on tax issues. For help with your tax situation, consult your tax adviser.

Set up, check, or change tax rates

Follow these steps to set up or change tax rates in your payments profile:

  1. Sign in to your payments profile.
  2. Click Sales tax.
  3. Go to a region, find "Tax rates," and click Edit Edit. The tax rate customers pay is a percentage based on the price of your app. For example: 
    Tax rate App price Tax Total app price
    20% $10 $2.00 $12.00
  4. Click Save.

Repeat the process to set rates for each region you wish to collect tax.

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