Tax and compliance settings for paid apps, subscriptions, and in-app products

If you’re distributing a paid app, or if your app offers subscriptions or in-app products, you may need to provide information about the product that you’re distributing for consumer law or tax purposes.

You can provide this information in the "Tax and compliance settings" section when setting your apps prices in Play Console, and when managing prices for subscriptions or in-app products.

Providing tax and compliance information in Play Console

You can set and manage prices from the following pages in Play Console:

When setting your apps prices, and when managing prices for subscriptions or in-app products, the selections listed below are available in the “Tax and compliance” section.

Digital Content or Service classification

If your app can be distributed to users in the European Economic Area (EEA), you must tell us whether your product is Digital Content or Service.

You must consult the Directive 2011/83/EU of the European Parliament and of the Council and the Directive (EU) 2019/770 of the European Parliament and of the Council to determine if your product should be classified as a "Service' or as a "Digital Content." If in doubt as to whether your product is  Digital Content or Service, you can classify it as a "Service.'

Note: The withdrawal regime under EEA consumer laws depends on this classification. For products classified as Digital Content, the right of withdrawal will be excluded. Products classified as a "Service" are eligible for a refund within 14 days of purchase.

Reduced VAT rates

Developers who sell digital news, magazines, newspapers, books, video, music, audio, or audiobooks in various countries/regions may be eligible for reduced VAT rates. It is your responsibility to evaluate local regulations to determine your eligibility.

Once you have determined any reduced rates you qualify for, you can select the appropriate rates for each country/region where you are eligible.

Important: Your app must be in the appropriate category (for example, "Music and Audio" or "Video players") for you to view and select any reduced rates you're eligible for.

U.S. Streaming Tax

You must tell us if your app contains streaming products to correctly charge US state and local sales tax. You can find additional information about the states in which Google is responsible for determining, charging, and remitting sales tax in the US Tax rates and value-added tax (VAT) article.

Streaming products include audio or video data transmission in a continuous flow over a wired or wireless network connection. Examples include music, movie, TV show, and podcast streaming services.

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